A public service ad video and safety campaign released yesterday has been met with a strong negative reaction and agencies involved in its creation want to minimize their assocation with it.
It started just hours after we published a story about the “Look First. Walk Second” campaign. The Portland Bureau of Transportation appears to have asked 3 Thirds, the Portland-based marketing agency that created the campaign, to remove all references to them from the website. When LookFirstWalkSecond.com first went live a PBOT webpage about walking safety was linked to from the bottom of every page. But later in the day those links were gone.
Asked to confirm this, PBOT Communications Director John Brady offered this statement:
“Representative Reardon [Jeff Reardon, the Oregon House representative that inspired the project] has been a very strong supporter of Vision Zero and he asked us if we would help fund the Clackamas Community College’s public service announcement. The PSA represents the vision of Clackamas Community College and the filmmakers. As just a funder, we wanted to step back and not play a central role in the campaign. We’re very grateful for Representative Reardon’s support for traffic safety.”