By Jonathan Maus (Publisher/Editor) on July 20th, 2017 at 10:55 am
It takes moxie for someone whose name is closely associated with a controversial drug use to make his comeback drafting off a product derived from a controversial drug.
That was my thought when I heard former professional bike racer and Tour de France winner Floyd Landis would come to Portland to launch his new product, Floyd’s of Leadville CBD Hemp Oil. CBD, short for cannabidiol, is derived from the stalk and seed of cannabis (hemp) plants. It’s non-psychotropic so it won’t get you high, it’s categorized as a dietary supplement and it’s considered a more natural alternative to ibuprofen.
I can say Landis is no stranger to drug use and not even mention his positive urine sample that stripped him of that 2006 Tour de France crown — just four days after he celebrated it on the Champs-Élysées in Paris. That’s because he broke his hip during a training ride in 2003 and turned to opioids to escape the pain. Three years later, after achieving the biggest victory of his life only to be labeled a “doper” and ultimately thrown out of the sport he loved, Landis used the drugs to escape reality. He eventually switched to marijuana, a move that might have not only saved his life, but could help him create a new one.
Now 41, Landis is ready to re-enter the public eye as CEO of a company he founded last year in marijuana-friendly Colorado with former teammate and friend David Zabriskie.
Both of them spent a few days in Portland this week to launch the product at River City Bicycles (a well-known local shop whose owner, Dave Guettler, is a marijuana advocate).