When a busy street bisects your neighborhood and drivers make it unsafe, sometimes a paint brush is your best weapon.
At first I thought the Portland Police Bureau sent out a duplicate statement by mistake. Then upon closer inspection of the emails, I realized there really were two traffic collisions that caused serious injury to someone walking within just a few hours on Sunday night.
*Existing conditions (left) and PBOT concept drawing of SW Salmon and Park with “X” marking approximate collision location. (Click to enlarge)
This morning someone died while walking across a street in downtown Portland. It’s the first traffic fatality of 2019.
A project approved by City Council in November might have prevented it.
Something is wrong with Portland’s traffic safety efforts. While ostensibility dedicated to a Vision Zero Action Plan with a clear goal of zero traffic deaths by 2025, the fatality statistics are going in the wrong direction.
This morning just after 7:00 am, a woman was killed while walking across NE Sandy Blvd. It happened between NE 78th and 79th Avenues. The Portland Police Bureau hasn’t released details of the crash and is currently doing an investigation.
This woman was the 20th person to die while walking in 2017 — that’s the highest toll in over 20 years. The furthest back our immediately available data goes is 1996. That year 17 people died while walking.
As part of their work to update the citywide walking plan the Portland Bureau of Transportation spent 17 weeks doing a survey to find out what keeps people from doing it. With 4,855 responses tallied, the results are in.
A public service ad video and safety campaign released yesterday has been met with a strong negative reaction and agencies involved in its creation want to minimize their assocation with it.
It started just hours after we published a story about the “Look First. Walk Second” campaign. The Portland Bureau of Transportation appears to have asked 3 Thirds, the Portland-based marketing agency that created the campaign, to remove all references to them from the website. When LookFirstWalkSecond.com first went live a PBOT webpage about walking safety was linked to from the bottom of every page. But later in the day those links were gone.
Asked to confirm this, PBOT Communications Director John Brady offered this statement:
“Representative Reardon [Jeff Reardon, the Oregon House representative that inspired the project] has been a very strong supporter of Vision Zero and he asked us if we would help fund the Clackamas Community College’s public service announcement. The PSA represents the vision of Clackamas Community College and the filmmakers. As just a funder, we wanted to step back and not play a central role in the campaign. We’re very grateful for Representative Reardon’s support for traffic safety.”
— Clackamas County, OR (@clackamascounty) August 8, 2017
“Look first, walk second” is the main slogan backing up a new safety PSA campaign that aims to raise awareness about the “unsafe behaviors of today’s pedestrians.”
The video was created by Portlandia executive producer David Cress as part of a partnership spearheaded by Oregon State Representative Jeff Reardon. Reardon, whose district includes Happy Valley and east Portland, was partially funded (with $12,000) by the Portland Bureau of Transportation in partnership with the Clackamas County Commission, Clackamas Community College and marketing agency 3/Thirds.[Read more…]
When it comes to moving people in Portland, “walking” is listed in our 2035 Comprehensive Plan as the highest priority mode. To make sure that policy makes it into practice, the Bureau of Transportation has embarked on the first update of their Pedestrian Plan since 1998. They call it “PedPDX”.