Ira Ryan (left), Jude Gerace, and Tony Pereira (note their shirts). (Photos: Jonathan Maus/BikePortland)
On the 10th anniversary of her Sugar Wheel Works company, Portlander Jude Gerace has decided to move on. But the good news for Portland’s bike industry is that Sugar has been bought by Breadwinner Cycles.
Later today, Breadwinner owners Tony Pereira and Ira Ryan will announce their plans to welcome Sugar’s existing employees, tools, and inventory into their space on 2323 North Williams Avenue. Jude will stay on as an advisor for three months to help with the transition. [Read more…]
Customers sit at the bar of Breadwinner Cafe with the framebuilding workshop visible through a big window. (Photos: Jonathan Maus/BikePortland)
The story behind the new Breadwinner Cafe is Portland at its best.
The two guys behind it — Tony Pereira and Ira Ryan — started over a decade ago as bicycle builders toiling in their garages on frames bearing their own names (Pereira Cycles and Ira Ryan Cycles respectively). Then in 2013 they joined forces to form Breadwinner Cycles. That brand and business has matured nicely over the years; but the duo was still cramped for space. Last spring they leased a building on North Williams Avenue and Page Street and have been working all year to renovate the space.
Today they took a huge step forward with the opening of Breadwinner Cafe, which is directly adjacent to the workshop where they build the 10 different models they currently offer. Tony and Ira have gone from framebuilders to community builders.
Kenton Cycle Repair’s new location off Denver Ave. (Photo: Kenton Cycle Repair)
Lots of news to get to so let’s jump right in shall we?
There’s been a lot of shuffling of bike shops in Portland in the past few years. There are several reasons we see bike shops move or go out of business. There’s always a pendulum swing and shake-out in a city whose enthusiasm for cycling sometimes outpaces its actual support of it. Rent increases are another major culprit. Bike shops aren’t exactly cash cows and most owners operate on very thin margins. Finding the right space with the right size at the right price is not easy — especially in a city where landlords and developers would rather own multi-story residential buildings.
With that, here are the updates we’ve got for you (scroll down to get all the details):
At Friday night’s event, the highlight for me was the assemblage of locally owned Ira Ryan Cycles and Pereira Cycles bikes. Tony and Ira invited all their local customers to display their bikes as a way to demonstrate the lineages that produced Breadwinner. It was really cool to see all these custom bikes, banged up and dirty from being ridden on local streets by local riders. There were touring bikes, racing bikes, mountain and city ramblers, and everything in between. I was especially keen to meet the owners Ira and Tony’s first bikes sold in Portland… [Read more…]
Ira Ryan and Tony Pereira, two of Portland’s most well known bicycle builders, are going all-in on a new company. The duo plan to formally launch Breadwinner Cycles at the North American Handmade Bicycle Show in Denver this weekend.
“We’re coming together to build more bikes for more people,” is how Pereira explained it when I got a sneak peek at the new line of bikes last week.
Breadwinner is more than just a new bike company, it’s the beginning of a new adventure for Pereira and Ryan. After spending over seven years (each) building up their own brands — Pereira Cycles and Ira Ryan Cycles bothstarted in 2006 — the launch of Breadwinner as a standalone bike company marks a significant step in a new direction.
“This is definitely a huge leap for us,” Pereira said, as he and Ryan bantered over final details prior to loading up their new bikes in a truck and driving to Denver for the Big Show.
Far from just another custom bike brand, Pereira says their five-year plan is to establish a factory, hire welders, and make 1,000 bikes per year. [Read more…]
Ashland-based UBI has been offering professional mechanic training courses since they opened their campus in North Portland back in October. Since then, they’ve been working to renovate one of their buildings (on the corner of North Williams and Shaver) to house their frame building classroom. Those renovations are now complete and brazing classes start Monday. [Read more…]
The ad features Tony working in his shop and some staged cyclocross action shots with Tony and his Team Beer teammates near the Alpenrose Velodrome in Portland’s west hills. According to the agency that produced the campaign, the TV ads will run on NBC-TV (KMTR) in Eugene, Bend, and Medford. Billboards featuring Pereira are also in the works in those cities.[Read more…]
This afternoon I stopped by the shop of local bike builder Tony Pereira.
Tony has come a long way since I first made note of his arrival in Portland (via Salt Lake City) back in November of 2005. Since then, his business has matured, he’s moved into a new shop, and has won several “Best of” trophies at the North American Handmade Bicycle Show.
Today, he was putting the finishing touches on four new bikes he just built that will see action in this weekend’s Single Speed World Championships (SSWC) in Napa California. Tony built these gorgeous, 29-inch mountain bikes for himself and three of his close friends from his former hometown. [Read more…]