Rapha will relocate North American HQ from Portland to Bentonville, Arkansas

Jonathan Maus (Publisher/Editor) by on February 11th, 2020 at 2:19 pm

(Photo © J. Maus/BikePortland)

Another piece of Portland’s vaunted local cycling industry is soon to be gone: High-end cycling apparel and lifestyle brand Rapha Racing LLC is moving its North American operations from Portland to Bentonville Arkansas.

According to North America Marketing Director Jake Rosenbloum, the move will be finalized by March 1st. “Portland has been an incredible home for the Rapha brand over the last 10-plus years,” he said in an email today. “Throughout our time here, the Portland-based team have helped to inform and define what Rapha is and means not just to the US, but around the world.”

Rapha made Portland for its U.S. headquarters in February 2008. Back then I asked company co-founder Luke Scheybeler why the London-based apparel brand chose Portland, he said, “Portland is so obviously a center of cycling, there’s an amazing bike culture here and a real appreciation for it. It just feels right.”[Read more…]

Rapha founder meets Portland mayor at company’s North American HQ

Jonathan Maus (Publisher/Editor) by on February 27th, 2015 at 2:47 pm


Rapha founder Simon Mottram, Portland Mayor Charlie Hales, and Rapha North American GM Hillary Benjamin.
(Photo: Rapha)

Simon Mottram, the founder of Rapha Performance Roadwear, was in Portland on Tuesday and he met with Portland Mayor Charlie Hales. Hales paid a visit to Rapha’s North American Headquarters in northwest Portland.[Read more…]

Rapha names new head of North American marketing and sales

Jonathan Maus (Publisher/Editor) by on June 19th, 2013 at 10:52 am

Hillary Benjamin

Rapha, a London-based bike apparel and accessory company with its North American headquarters in Portland has made a major new hire. Hillary Benjamin is now Head of North America – Marketing & Sales. Check the press release below for more info…

Rapha Names Hillary Benjamin as Head of North America – Marketing & Sales

Portland, Oregon, June 17, 2013 -­-Rapha today announces the hiring of Hillary Benjamin as Head of North America – Marketing & Sales for the company’s Portland, Oregon-­-based North American office. She takes the position previously held by Slate Olson, who moves to the London office in a new role as Chief Marketing Officer. Hillary will oversee the North American office, eight Portland-­-based staff and one in New York City, as well as the San Francisco Cycle Club and the soon-­-to-­-open New York City Cycle Club. She begins July 1, 2013.
“Rapha has been growing at a brisk pace since we set our North American roots in Portland in 2008, “ says Slate Olson. “Back then it was just me and a few part-­-time freelancers in a 600-­-square-­-foot space above a garden store. Five years later we have a beautiful office and event space in Northwest Portland, a thriving Cycle Club business and US distribution from Portland with our partners at OIA Global,” he says. “We have even greater growth expectations for our North American business and recognize that we need a strong, experienced business leader who can put 100% focus on this market as I transition to a global role based in London. Bringing Hillary in to drive our business and further define the brand is an exciting step to ensure our future. Her experience in the luxury space, online marketing, retail and her knowledge and passion for cycling gives us a lot of confidence.”
[Read more…]

Portland team wins ‘Rapha Ladies Prestige Race’ in San Francisco

Jonathan Maus (Publisher/Editor) by on April 10th, 2012 at 6:20 pm

The Upper Echelon Team post-race.
(Photo: Emily Haddad/Rapha Cycle Club)

After 114 miles and over seven hours in the saddle, a Portland-based team was victorious in the Rapha Ladies Prestige Race held Saturday in San Francisco.

Fashioned after their Gentleman’s Race, the Rapha Ladies Prestige is an unsanctioned, unsupported race that features teams of six riders. Unlike traditional road races, this was more of a time trial and each team was required to finish the grueling course with all their riders together in order to be counted. This format means team unity and cohesion can often lead to more success than pure strength.

Out of 13 teams that entered, the winning team was fielded by Upper Echelon Fitness, a sports medicine and training center in northwest Portland. The team included Tina Brubaker (whom you might recall from her UPS bike delivery stint), Susan Peithman (a BTA staffer who is also training for the Reve Tour), Megan Chinburg, Elise Huggins, Alexandra Burton, and Amy Campbell. Other teams from Portland included Sorella Forte and Rapha’s own women’s team. [Read more…]

Rapha making moves: Shipping from Portland, larger office, new hires

Jonathan Maus (Publisher/Editor) by on February 8th, 2012 at 3:07 pm

Northeast Portland resident Slate Olson is general manager of North American operations for UK-based Rapha Performance Roadwear, a company with over $20 million in sales last year.
(Photos © J. Maus/BikePortland)

It’s been four years since UK-based cycling apparel company Rapha chose Portland as its North American headquarters. Since then, the company has grown by leaps and bounds, and now they’re making an even bigger commitment to Portland.[Read more…]

Rapha wins big at Cyclocross National Championships

Jonathan Maus (Publisher/Editor) by on January 9th, 2012 at 12:23 pm

Powers (L) and McDonald post-race.
(Photo courtesy Rapha/CXMagazine.com)

Apparel company Rapha, whose North American headquarters are in North Portland, had a big weekend at the 2012 Cyclocross National Championships. The races, held in Madison, Wisconsin, featured the nation’s top cyclocross talent together to vie for bragging rights in what has become one of the fastest-growing bike disciplines since mountain biking took off in the 1990s. [Read more…]

Two Portland bike companies help raise money for Japan

Jonathan Maus (Publisher/Editor) by on March 16th, 2011 at 9:16 am

With the future of people stricken by the disaster in Japan on the minds of many Portlanders, two local bike companies are doing their part to help the relief effort.

London-based Rapha, whose North American headquarters are in North Portland, is helping quake victims by doing the thing they do best — hosting a ride. Rapha Rides for Tohoku is a fundraising campaign they’ve launched with partners throughout Japan and the United States. So far, there are 15 rides slated to happen this weekend. The Portland ride will leave from Albina Press (4637 N Albina Ave) at 9:00 am on Saturday. You can see the full list of rides here. [Read more…]

Rapha’s new ‘Bicycle Collection’ has strong Portland ties

Jonathan Maus (Publisher/Editor) by on January 11th, 2011 at 10:30 am

Rapha is now in the bike business.

[Read more…]

Bike fashion: Up-close with a custom, three-piece cycling suit

Jonathan Maus (Publisher/Editor) by on August 5th, 2010 at 3:03 pm

Tony Pereira's bespoke cycling suit-14

Tony Pereira's bespoke cycling suit-15

Tony Pereira and his new suit.
(Photos © J. Maus)

Bikes and fashion have enjoyed a renewed romance in America in the last few years. From the Cycle Chic movement to the proliferation of bike fashion shows, there is a growing awareness of — and market for — clothes that are stylish and comfortable to bike in. Today I spent some time on yet another bike fashion front, custom-tailored (a.k.a. bespoke) cycling suits.[Read more…]

Rapha teams with Focus bikes for pro cyclocross team

Jonathan Maus (Publisher/Editor) by on July 20th, 2010 at 9:12 am

Rapha Performance Roadwear, whose North American headquarters are in North Portland, has partnered with Focus Bicycles USA to field a professional cyclocross team for the 2010-2011 season. The Rapha-Focus Team will consist of young up-and-coming racers Chris Jones (Auburn, California) and Zach McDonald (Seattle, Washington).[Read more…]