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Builder Tony Pereira featured in credit union ad campaign

Posted by on February 10th, 2009 at 9:48 pm

Still from TV ad featuring Tony Pereira.
– Watch video below-

Southeast Portland bike builder Tony Pereira of Pereira Cycles is featured in a television and billboard ad campaign for Northwest Community Credit Union.

The ad features Tony working in his shop and some staged cyclocross action shots with Tony and his Team Beer teammates near the Alpenrose Velodrome in Portland’s west hills. According to the agency that produced the campaign, the TV ads will run on NBC-TV (KMTR) in Eugene, Bend, and Medford. Billboards featuring Pereira are also in the works in those cities.

Story continues below


Here’s my favorite line in the 30-second spot:

“Everything Tony builds is one of a kind. Like snowflakes. Torch-welded, metal, snowflakes. His credit union is unique too…”

And here’s the ad:

Pereira isn’t the first member of Portland’s bike industry to get the attention of corporate America. Last summer, Natalie Ramsland of Sweetpea Bicycles was featured in a series of ads from Hewlett Packard, cycling cap maker Shaun Deller has been featured in a video for Nau apparel (read about both of those ad campaigns here), and Sacha White of Vanilla Bicycles has been featured in an ad campaign by Swedish clothing company Dunderdon.

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  • sacha white February 11, 2009 at 12:21 am

    Great exposure. Congrats, Tony!


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  • […] Bike Portland is reporting on a new ad campaign by Northwest Community Credit Union which features Portland framebuilder Tony Pereira of Pereira Cycles. Not only are there some cool shots of his workshop shop (which make the 40+ hours of to build a frame look easy) but cyclocross makes an appearance at the end reminding me of Friday’s film fun. This seems to be a continuation of the trend of banks to capitalize on cycling’s renewed popularity. […]

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  • bDave February 11, 2009 at 10:42 am

    Funny, because I have been looking for a righteous place to put my righteous dollars. I’ll have to look into it but meanwhile, congratulations Tony P!

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  • RyNO Dan February 11, 2009 at 12:19 pm

    Yea Tony !
    Yea credit unions !

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  • Ed Ma.nning February 11, 2009 at 7:42 pm

    Nice going Tony. You’re in the money. haha…Ed

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  • Brad Ross February 12, 2009 at 3:54 pm

    Who’s that beer chugging superfan in the background?

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  • cardinal February 13, 2009 at 2:20 pm

    Looks like fun Tony. I like that you ride what you preach! And anvil jigs are sooo sweet!

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