jude gerace

Breadwinner Cycles has purchased Sugar Wheel Works

Jonathan Maus (Publisher/Editor) by on March 12th, 2019 at 10:45 am

Ira Ryan (left), Jude Gerace, and Tony Pereira (note their shirts).
(Photos: Jonathan Maus/BikePortland)

On the 10th anniversary of her Sugar Wheel Works company, Portlander Jude Gerace has decided to move on. But the good news for Portland’s bike industry is that Sugar has been bought by Breadwinner Cycles.

Later today, Breadwinner owners Tony Pereira and Ira Ryan will announce their plans to welcome Sugar’s existing employees, tools, and inventory into their space on 2323 North Williams Avenue. Jude will stay on as an advisor for three months to help with the transition. [Read more…]

‘Live the Revolution’ event promises inspiration through storytelling

Jonathan Maus (Publisher/Editor) by on October 16th, 2013 at 11:10 am

Jude Gerace, owner of Sugar Wheel Works
and creator the Live the Revolution event.
(Photo © J. Maus/BikePortland)

Everyone’s talking about the Live the Revolution event happening tomorrow night (Thursday, 10/17) at Clinton Street Theater. The event is organized by Sugar Wheel Works, a custom wheel-building company based in north Portland. This is the fourth year Sugar’s owner Jude Gerace has put on the event. In addition to being a fundraiser for the Bicycle Transportation Alliance’s Safe Routes to School programs, Live the Revolution is also an anniversary party for Gerace, who opened her doors back in 2009 (as Epic Wheel Works, a name she was forced to change due to the threat of legal action from Specialized Bicycle Components).

The event draws on the personal bicycling stories of interesting local personalities. The list of speakers includes: bicycle builder Joseph Ahearne; head chef at Clyde Commons Chris Diminno; online editor of Bitch Magazine Sarah Mirk; and writer, rider, and photographer Heidi Swift. [Read more…]

Epic Wheel Works will change name due to potential trademark conflict with Specialized

Jonathan Maus (Publisher/Editor) by on March 10th, 2011 at 9:17 am

Jude Kirstein in her shop.
(Photos © Russ Roca)

Portlander Jude Kirstein, who has spent two years making Epic Wheel Works a successful wheel building business, has decided to change the name of her company after finding out that Specialized Bicycle Components would enforce its trademark rights based on their use of the “Epic” brand.

Kirstein launched her wheel building business in 2009 out of a tiny, 64 square-foot shop in Southeast Portland. Despite a daunting economy and the niche focus of her business, her hard work was starting to pay off. Kirstein recently made her first hire and with a growing customer list, she has long outgrown her tiny space. In a big move for a small business, she plans to move into a new storefront in the coming weeks.[Read more…]

Pedal People: Jude Kirstein of Epic Wheel Works

Jonathan Maus (Publisher/Editor) by on November 29th, 2010 at 11:33 am

Jude Kirstein in her shop.
(Photo © Russ Roca)

The latest episode of our ongoing Pedal People series features Jude Kirstein of Epic Wheel Works. Jude launched her custom wheel building business back in March of 2009. Since then, her business — which she runs out of a small shop in Southeast Portland — has flourished. Jude now makes wheels for several local custom bike builders and bike shops as well as maintaining a client list that includes adventurers, racers, and other high quality wheel enthusiasts all over the world.[Read more…]

Event of the Week: Epic Wheel Works’ ‘Live the Revolution’ party

Jonathan Maus (Publisher/Editor) by on May 11th, 2010 at 11:41 am

Hard to believe it’s been a year since Jude Kirstein launched her custom wheel building business, Epic Wheel Works.

Since then, Jude’s learned a lot about wheel building, running a small business, and what it means to work and ride in the vibrant bike ecosystem that thrives here in Portland.

This Thursday, Jude will celebrate her first year in business with Live the Revolution, a big party and fundraiser at Madison’s Grill and Catering (1109 SE Madison, just a few blocks from her shop). [Read more…]

New wheelbuilder in town: Epic Wheel Works

Avatar by on March 31st, 2009 at 6:04 pm

Jude Kirstein in the Epic Wheelworks shop.
(Photos © Elly Blue)

Jude Kirstein was bike touring with friends in the Patagonian Andes and realized after climbing all those mountains that, “there’s nothing you can’t do — so you might as well go for the gold.”

After that trip, Kirstein returned to Oregon and earned a wheelbuilding certificate from the United Bicycle Institute in Ashland. Two weeks ago she fulfilled a long-held dream by opening up shop as a custom wheelbuilder here in Portland under the name Epic Wheel Works.[Read more…]