people for bikes

National org will help Portland’s Gateway district make a ‘Big Jump’ for bicycling

by on January 24th, 2017 at 1:39 pm

Cora Potter-3

We’ll see a lot more people like Cora Potter riding calmly on the Halsey-Weidler couplet in the near future.
(Photos: J. Maus/BikePortland)

If all goes according to plan one part of Portland will leapfrog to an exciting new level of bike-friendliness in the next three years. Or should we say, it’ll jump?

Portland has just been named one of 10 cities nationwide (out of 80 that applied) to be part of “The Big Jump,” a program managed by the nonprofit advocacy group People for Bikes that aims to double or triple the amount of riding in one geographic area by 2019. In Portland’s case the focus will be on the Gateway district.

Dubbed the “Gateway to Opportunity” project (more on that name later), the bureau of transportation will zero-in on the area bordered by I-84, East Burnside, I-205 and NE 132nd Avenue with the goal of making it much more bikeable than it is today. With this nudge from People for Bikes, PBOT will look to advance and complete 13 different projects by 2019. The projects include protected bike lanes on the NE Halsey-Weidler couplet in the heart of Gateway, three major neighborhood greenway projects, a bikeway overpass of I-205 to connect to the Sullivan’s Gulch trail, and much more. In total, the Gateway to Opportunity project will encompass an estimated $21.35 million in infrastructure spending and create about 39 miles of new bikeways.

As one of the selected cities, Portland will receive the equivalent of $200,000 in technical support from People For Bikes each year for three years, as well as an additional $50,000 in matching funds or financial commitments from local organizations.
[Read more…]

National bike org reaches petition milestone: Now what?

by on December 4th, 2014 at 12:50 pm

People for Bikes campaign-1

1,000,000 smiles.
(Photo by J. Maus/BikePortland)

Nearly three and a half years ago, we broke the news about an ambitious campaign by a national advocacy organization to get 1,000,000 Americans to pledge support for cycling.

Today that organization, People for Bikes (formerly known as Bikes Belong), announced they’ve reached that milestone.
[Read more…]

National bike org launches ‘Travel With Care’ safety campaign

by on November 12th, 2014 at 11:28 am

pfblead

National industry-funded bicycle advocacy group People for Bikes (formerly Bikes Belong) has launched a new PSA campaign dubbed “Travel With Care.” The campaign aims at “humanizing people on bikes and encouraging better behavior among drivers and bike riders.”

A series of posters has been launched and they’ll soon be appearing on billboards and other locations nationwide.

The campaign was modeled on the “Drive With Care” campaign launched (via a successful crowd-funding effort) by the non-profit Bike Pittsburgh this past spring.

The visuals include portraits of everyday people and their bikes, along with some clever taglines. For instance a chef’s posters reads: “Chef. Neighbor. Rides a bike. Don’t cut it close.” [Read more…]

National org wants to know: What should we call this thing we do everyday?

by on August 25th, 2014 at 2:39 pm

pfbsurvey

People for Bikes, a national advocacy group funded by the bicycle industry, wants to change cycling in America by coming up with a new name for it. Specifically, the group wants help figuring out what to call everyday cycling in order to differentiate it from recreation and fitness riding.

Here’s the set-up from People for Bikes via an email they sent out today:

“Lots of people ride bikes for recreation, exercise and sport. But there’s another kind of bicycling that’s becoming more and more popular in communities across the country. It’s difficult to quantify, because folks call it a lot of different things. And it doesn’t have an official name…

Imagine you’re rolling out on your bike right from your garage—no spandex involved, you’re wearing normal, everyday clothes.

[Read more…]

Volkswagen now major sponsor of Bikes Belong’s ‘People for Bikes’ campaign

by on January 26th, 2012 at 10:18 am

(Image: BikePortland)

Bikes Belong just announced that Volkswagen will donate “significant funding” to support their ongoing People For Bikes campaign and other programs the organizations funds like like the Safe Routes to School National Partnership.

Here’s an excerpt from the press release:

“We are working with VW as part of its Think Blue initiative, which encompasses all of the company’s efforts to promote eco-friendly mobility and encourage environmentally conscious behavior. VW has a history of working to improve its sustainability. Its factory in Chattanooga is the only auto manufacturing plant in the world to be LEED Platinum Certified. The VW factory in Wolfsburg, Germany has 5,500 bikes for employees to use for transportation.”

[Read more…]

First Look: People for Bikes’ “Bikes Make Life Better” video

by on May 11th, 2011 at 1:57 pm

Photo from filming of the video in Los Angeles.
(Photos © J. Maus)

People for Bikes, the national effort by Bikes Belong to raise awareness and support for bicycling, has just released a new video they hope will spread the idea that “Bikes Make Life Better.”

The short video, filmed in Los Angeles, uses projection technology to visually illustrate the impact bicycling has on cities. As riders — a woman on a Dutch bike, a profession commuter on a single-speed, and a group of BMX’ers — roll through the streets, birds, trees and waterfalls appear on structures around them.

Watch the video below:[Read more…]

More details (and a video) on ‘People for Bikes’ campaign launch

by on March 9th, 2010 at 10:46 pm

National Bike Summit 2010 Day 1-17

Bikes Belong executive director Tim Blumenthal.
(Photos © J. Maus)

As reported earlier, Bikes Belong revealed a major new campaign tonight aimed at unifying a million voices in support of bicycling across America. The People for Bikes campaign was launched to a room packed with bike advocates and industry leaders from across the country at the opening reception of the National Bike Summit.[Read more…]

Bikes Belong launches “People for Bikes” campaign

by on March 9th, 2010 at 3:21 pm

Screenshot from the just-launched
PeopleForBikes.org.

At tonight’s opening reception of the National Bike Summit, national non-profit group Bikes Belong will announce the People for Bikes campaign.

A tri-fold promo brochure being handed out here at the Summit reads:

“Millions of Americans ride bicycles and recognize the economic, social and physical benefits. But, only a fraction of those who ride have stood up to help advance the cause of bicycling in America.

The goal of peopleforbikes.org is to gather a million names of support, to speak with one powerful voice — to let policy makers, the media and the public know that bicycling is important and should be promoted.

Whether you’re a commuter, a roadie, a mountain biker or just a casual rider, by uniting your voice with a million others, you can help build a national movement to improve bicycling in our country.”

[Read more…]