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marketing

Buffered Bike Lane with a bike symbol and arrow pointing forward

New ad for women’s jeans raises the bar for marketing bike products

The video launched today bursts through a dozen dull stereotypes.

bike fashionclothingmarketingwomen

March 11, 2015

Michael Andersen (Contributor)

33 Comments


Buffered Bike Lane with a bike symbol and arrow pointing forward

National bike org launches ‘Travel With Care’ safety campaign

“Travel With Care” is the new safety marketing campaign from a major national bike advocacy org.

marketingpeople for bikes

November 12, 2014

Jonathan Maus (Publisher/Editor)

24 Comments


Buffered Bike Lane with a bike symbol and arrow pointing forward

The “No Ridiculous Car Trips” campaign from Sweden

A creative bicycling promotion campaign in Malmo, Sweden is worth our attention. According to Copenhagenize, the campaign has been “a massive success” over the past several years. It would be very exciting if we had a similar effort going on here in Portland. Check out the excellent video below to learn more about it… No … Read more

marketing

October 12, 2010

Jonathan Maus (Publisher/Editor)

1 Comment


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