New ad for women’s jeans raises the bar for marketing bike products

Buffered Bike Lane with a bike symbol and arrow pointing forward

We shared the news in this week’s Monday Roundup that Levi’s has just launched some new fits, including a line for women, of their Commuter brand jeans. The jeans are designed for bike transportation with high-rise waists, skinny legs and slightly reflective seams.

And befitting a clothing line that’s built for everyday riding, the video they launched today bursts through a dozen dull stereotypes about both biking and about marketing women’s bike products.

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National bike org launches ‘Travel With Care’ safety campaign

Buffered Bike Lane with a bike symbol and arrow pointing forward
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National industry-funded bicycle advocacy group People for Bikes (formerly Bikes Belong) has launched a new PSA campaign dubbed “Travel With Care.” The campaign aims at “humanizing people on bikes and encouraging better behavior among drivers and bike riders.”

A series of posters has been launched and they’ll soon be appearing on billboards and other locations nationwide.

The campaign was modeled on the “Drive With Care” campaign launched (via a successful crowd-funding effort) by the non-profit Bike Pittsburgh this past spring.

The visuals include portraits of everyday people and their bikes, along with some clever taglines. For instance a chef’s posters reads: “Chef. Neighbor. Rides a bike. Don’t cut it close.”

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