Nike announces first Biketown branding campaign: Sneaker bikes

Buffered Bike Lane with a bike symbol and arrow pointing forward

https://youtu.be/qs6m9lQ9qRE

Tucked into Nike’s exclusive $10 million bike share contract with the City of Portland is a clause that allows the company to put its considerable marketing prowess on display.

Nike has the right to place occasional “wraps” on 100 of the 1,000 Biketown bikes. This means they can change the color scheme of the usually bright orange machines in order to promote whatever they please. Today they announced their first wrap scheme.

Say hello to “sneaker bikes.”

When Biketown launches next week some of the bikes will echo the stylings of three historically significant Nike sneakers.

Here’s the announcement from Nike:

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TriMet to add 200 covered bike parking spots to MAX system

Buffered Bike Lane with a bike symbol and arrow pointing forward
trimet bike parking

Concept art for a new bike-and-ride facility at the Goose Hollow MAX station, due to open by the end of 2016.
(Images: TriMet)

Portland’s regional transit agency expects to add new locked “Bike and Ride” facilities this year to its Goose Hollow, Beaverton Creek and Orenco Station MAX stops, greatly increasing the west side’s capacity for bike-to-transit commuting.

It’s especially welcome news for MAX commuters through the crowded Robertson Tunnel between Portland and Washington County. Job and residential growth in Central Portland and urban Washington County have been leading to more and more people looking to reach those stations by bike.

At at least one of the facilities, there’s even room being set aside specifically for cargo bikes.

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Comment of the Week: Nike’s self-inflicted recruitment challenge

Buffered Bike Lane with a bike symbol and arrow pointing forward
Nike World Campus

Gilded cage? Inside the berm of Nike World
Headquarters near Beaverton.
(Photo: Tracy Lee Carroll)

Is one of the region’s most important companies turning its back on talent by locking its campus off from biking and transit?

It’s hard not to feel that way after reading a series of comments this week from reader s30t. Here’s what s30t wrote in response to last week’s post about the potential for Nike’s planned expansion to finally upgrade nearby bikeways:

Interesting reading through all the comments here. I recently joined Nike, despite having heavy concerns about the commute. One year in I can say my concerns are justified. I try my best to commute by bike (or at least a bike/max combo) – but the time investment is huge. I’ve tried multiple different routes, but I live in NE Portland and it is almost impossible to keep the round trip commute less than 2-2.5 hours via bike or combo bike/public transit combo. if you work with Asia and Europe (which I do) you end up with many early a.m/late calls…that means hopping on my bike at 5 am and not getting back home until 7pm or later. I can see why commuting by bike is not an option for anyone with children (or even a dog for that matter!)

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As Nike expands, so too could nearby biking options

Buffered Bike Lane with a bike symbol and arrow pointing forward

A curb-protected bike lane proposed for Walker
Road
would serve Nike’s campus, but has
been delayed until 2019.
(Image: Washington County, modified by BikePortland)

Nike is planning to spend millions of dollars to build parking garages for 2,500 cars on its growing Washington County campus, but it’s not yet clear whether the sportswear giant will also be backing investments that would help its employees bike to work.

Today, 3 percent of Nike’s more than 8,000 payroll and contract workers typically walk or bike for their commute, according to a transportation plan covered last week by The Oregonian. Another 6 percent ride the bus or MAX, 1 percent telecommute, 12 percent carpool and 78 percent drive alone.

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TriMet adds new Beaverton Creek bike parking after Nike bike share takes off

Buffered Bike Lane with a bike symbol and arrow pointing forward
Beaverton Creek - staple bike racks

Quite a lineup of bike parking near the platform.
(Photos courtesy TriMet)

TriMet has doubled its public bike racks at Beaverton Creek MAX Station after the popularity of Nike’s new corporate bike share system swamped the station’s staples.

In May, we shared the news that bike parking at the light rail stop was sometimes being overwhelmed by the red bikes now being used by the sportswear maker’s workers as they headed to and from the company’s nearby headquarters.

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Nike launches on-campus bike share system

Buffered Bike Lane with a bike symbol and arrow pointing forward

With baskets, cargo racks and step-through
crossbars, Nike’s bike share system is almost Dutch.
(Submitted photo)

For a thriving sportswear giant, Nike has seemed oddly unplugged from the active transportation revolution of the last decade. But this week, things changed a little in its Beaverton backyard.

The fast-growing company is following many companies that operate on suburban campuses by launching a corporate bike share system that’ll help employees zip among its buildings, according to a reader familiar with Nike’s campus.

The reader, who asked to remain anonymous, explained the basics of the system in an email earlier this week, adding at the time that it was “not up and running yet.”

I snagged this pic (link above) yesterday of a station at the Mia Hamm building. Each bike has a number and a lock associated with it. Here’s how it works:

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