At this point the State of Oregon seems willing to try anything to change our dangerous culture of distracted driving.
To take a bite out of an alarming rise in traffic deaths last year — the 495 people who died was a 58 percent rise from 2013 — the Oregon Department of Transportation convened a task force and purchased unmarked patrol cars, published a report on the “epidemic”, and most recently the legislature acted to tighten a loophole in our existing distracted driving law.
Their latest effort will rely on friendly competition. Drive Healthy is the name of an initiative announced today that will pit individuals and organizations against each other to see who can be the safest driver. Similar to the Bike Commute Challenge, people will sign up online and have their results tracked via the Livesaver app and results will be posted on a public leaderboard. Once downloaded, the app runs in the background and automatically locks your phone when you drive (see screenshot at right). The fewer times you unlock the phone, the more points you get. The only functions available while driving are “Emergency Call” and “Passenger Unlock”.
Here’s more from ODOT and the DriveHealthy.org website: