Ikea knows Portland is a place where bikes — and especially utility and cargo bikes — are taken seriously. With that in mind, the global home furnishings giant plans to launch a pilot program aimed at encouraging people to ride and share their new Sladda bicycle.
The Sladda is aimed at people who use bikes to get things done. They offer it with front and rear racks and even a rear cargo trailer. Given how solid the bike looked and Ikea’s unique ability to distribute it to the masses, we thought its launch back in January was noteworthy.
This Saturday (April 22, which happens to be Earth Day) Ikea will announce a lower price for the Sladda and details of a new partnership with Spinlister, a bike sharing platform that allows people to list and rent bikes.
We’ve been in touch with Ikea Portland spokesperson April Minister to learn more.