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Ikea will launch pilot program at Portland store to encourage cycling and sales

Avatar by on April 19th, 2017 at 12:30 pm

Ikea wants to make their new Sladda bike easier to use and own.

Ikea knows Portland is a place where bikes — and especially utility and cargo bikes — are taken seriously. With that in mind, the global home furnishings giant plans to launch a pilot program aimed at encouraging people to ride and share their new Sladda bicycle.

The Sladda is aimed at people who use bikes to get things done. They offer it with front and rear racks and even a rear cargo trailer. Given how solid the bike looked and Ikea’s unique ability to distribute it to the masses, we thought its launch back in January was noteworthy.

This Saturday (April 22, which happens to be Earth Day) Ikea will announce a lower price for the Sladda and details of a new partnership with Spinlister, a bike sharing platform that allows people to list and rent bikes.

We’ve been in touch with Ikea Portland spokesperson April Minister to learn more.
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Can Ikea’s “Sladda” bike bridge the bike-shop-or-big-box gap?

Avatar by on January 17th, 2017 at 1:36 pm

One of the barriers to more cycling in America seems simple: More than 100 years after bikes ruled our nation’s roads, we still don’t have access to a bike with the right mix of features, design, quality, pricing and availability that could spur a real revolution. For years Americans have had to choose between bikes from bike shops (more expensive, higher quality, harder to find) or bikes from big box retailers like Target or WalMart (cheaper, terrible quality, available everywhere).

Ikea’s “Sladda” — which just became available to U.S. customers — could bridge that gap.
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