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National bike org launches ‘Travel With Care’ safety campaign

Wednesday, November 12th, 2014
pfblead

National industry-funded bicycle advocacy group People for Bikes (formerly Bikes Belong) has launched a new PSA campaign dubbed “Travel With Care.” The campaign aims at “humanizing people on bikes and encouraging better behavior among drivers and bike riders.”

A series of posters has been launched and they’ll soon be appearing on billboards and other locations nationwide.

The campaign was modeled on the “Drive With Care” campaign launched (via a successful crowd-funding effort) by the non-profit Bike Pittsburgh this past spring.

The visuals include portraits of everyday people and their bikes, along with some clever taglines. For instance a chef’s posters reads: “Chef. Neighbor. Rides a bike. Don’t cut it close.” (more…)

National org wants to know: What should we call this thing we do everyday?

Monday, August 25th, 2014
pfbsurvey

People for Bikes, a national advocacy group funded by the bicycle industry, wants to change cycling in America by coming up with a new name for it. Specifically, the group wants help figuring out what to call everyday cycling in order to differentiate it from recreation and fitness riding.

Here’s the set-up from People for Bikes via an email they sent out today:

“Lots of people ride bikes for recreation, exercise and sport. But there’s another kind of bicycling that’s becoming more and more popular in communities across the country. It’s difficult to quantify, because folks call it a lot of different things. And it doesn’t have an official name…

Imagine you’re rolling out on your bike right from your garage—no spandex involved, you’re wearing normal, everyday clothes.

(more…)

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