National industry-funded bicycle advocacy group People for Bikes (formerly Bikes Belong) has launched a new PSA campaign dubbed “Travel With Care.” The campaign aims at “humanizing people on bikes and encouraging better behavior among drivers and bike riders.”
A series of posters has been launched and they’ll soon be appearing on billboards and other locations nationwide.
The visuals include portraits of everyday people and their bikes, along with some clever taglines. For instance a chef’s posters reads: “Chef. Neighbor. Rides a bike. Don’t cut it close.” (more…)