Nearly three and a half years ago, we broke the news about an ambitious campaign by a national advocacy organization to get 1,000,000 Americans to pledge support for cycling.
people for bikes
National industry-funded bicycle advocacy group People for Bikes (formerly Bikes Belong) has launched a new PSA campaign dubbed “Travel With Care.” The campaign aims at “humanizing people on bikes and encouraging better behavior among drivers and bike riders.”
A series of posters has been launched and they’ll soon be appearing on billboards and other locations nationwide.
The visuals include portraits of everyday people and their bikes, along with some clever taglines. For instance a chef’s posters reads: “Chef. Neighbor. Rides a bike. Don’t cut it close.” (more…)
People for Bikes, a national advocacy group funded by the bicycle industry, wants to change cycling in America by coming up with a new name for it. Specifically, the group wants help figuring out what to call everyday cycling in order to differentiate it from recreation and fitness riding.
Here’s the set-up from People for Bikes via an email they sent out today:
“Lots of people ride bikes for recreation, exercise and sport. But there’s another kind of bicycling that’s becoming more and more popular in communities across the country. It’s difficult to quantify, because folks call it a lot of different things. And it doesn’t have an official name…
Imagine you’re rolling out on your bike right from your garage—no spandex involved, you’re wearing normal, everyday clothes.
Bikes Belong just announced that Volkswagen will donate “significant funding” to support their ongoing People For Bikes campaign and other programs the organizations funds like like the Safe Routes to School National Partnership.
Here’s an excerpt from the press release:
“We are working with VW as part of its Think Blue initiative, which encompasses all of the company’s efforts to promote eco-friendly mobility and encourage environmentally conscious behavior. VW has a history of working to improve its sustainability. Its factory in Chattanooga is the only auto manufacturing plant in the world to be LEED Platinum Certified. The VW factory in Wolfsburg, Germany has 5,500 bikes for employees to use for transportation.”
(Photos © J. Maus)
The short video, filmed in Los Angeles, uses projection technology to visually illustrate the impact bicycling has on cities. As riders — a woman on a Dutch bike, a profession commuter on a single-speed, and a group of BMX’ers — roll through the streets, birds, trees and waterfalls appear on structures around them.
Watch the video below: (more…)
As reported earlier, Bikes Belong revealed a major new campaign tonight aimed at unifying a million voices in support of bicycling across America. The People for Bikes campaign was launched to a room packed with bike advocates and industry leaders from across the country at the opening reception of the National Bike Summit. (more…)
A tri-fold promo brochure being handed out here at the Summit reads:
“Millions of Americans ride bicycles and recognize the economic, social and physical benefits. But, only a fraction of those who ride have stood up to help advance the cause of bicycling in America.
The goal of peopleforbikes.org is to gather a million names of support, to speak with one powerful voice — to let policy makers, the media and the public know that bicycling is important and should be promoted.
Whether you’re a commuter, a roadie, a mountain biker or just a casual rider, by uniting your voice with a million others, you can help build a national movement to improve bicycling in our country.”