Bicycle industry veteran Chris DiStefano has accepted a position as marketing and public affairs director for River City Bicycles.
DiStefano’s career in the bike world spans over two decades and he has held high profile roles with Shimano, Chris King Precision Components, and most recently Rapha, where he was communications director for North America. River City Bicycles was founded by Dave Guettler in 1995 and is one of the most successful independently-owned bike shops in America. Put together, these two powerhouses of business and advocacy are very likely to make huge waves in Portland and beyond.
In past positions DiStefano has embraced his role as a lobbyist for bike product makers and has proven to be an effective advocate. He’s been a loud voice pushing for mountain bike trails, he helped ferry the data-sharing relationship, between Strava and the Oregon Department of Transportation, and was picked by ODOT to serve on their Bike and Pedestrian Plan update committee. While at Chris King he made several trips to the National Bike Summit and even accepted invitations to the White House where he forged a working relationship with Secretary of Commercie Penny Pritzker.
Check out the official press release below: