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Chris DiStefano hired for new marketing and public affairs position at River City Bicycles

by on May 4th, 2016 at 4:44 pm

Dave Guettler (L) and Chris DiStefano outside River City's central eastside location. (Photo: River City Bicycles)

Dave Guettler (L) and Chris DiStefano outside River City’s central eastside location.
(Photo: River City Bicycles)

Bicycle industry veteran Chris DiStefano has accepted a position as marketing and public affairs director for River City Bicycles.

DiStefano’s career in the bike world spans over two decades and he has held high profile roles with Shimano, Chris King Precision Components, and most recently Rapha, where he was communications director for North America. River City Bicycles was founded by Dave Guettler in 1995 and is one of the most successful independently-owned bike shops in America. Put together, these two powerhouses of business and advocacy are very likely to make huge waves in Portland and beyond.

In past positions DiStefano has embraced his role as a lobbyist for bike product makers and has proven to be an effective advocate. He’s been a loud voice pushing for mountain bike trails, he helped ferry the data-sharing relationship, between Strava and the Oregon Department of Transportation, and was picked by ODOT to serve on their Bike and Pedestrian Plan update committee. While at Chris King he made several trips to the National Bike Summit and even accepted invitations to the White House where he forged a working relationship with Secretary of Commercie Penny Pritzker.

Check out the official press release below:
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Portland’s creative bike shop employees are at it again

by on February 18th, 2016 at 2:41 pm

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Still from the shop’s new video.
Watch it below.

Yes I’m very biased, but I honestly think Portland has the most creative and interesting bike shop owners in the country.

I mean, seriously: We’ve got a bike shop that runs out of a converted yellow school bus (that’s been painted purple); a shop that actually promotes other bike shops and will issue you a library card to checkout saddles before you buy one; a shop that was the first in America to import dutch cargo bikes (thus sparking a nationwide craze); a shop that has created a following for their brilliant newspaper ads, and a shop that has become famous worldwide for its unique blend of welcoming attitude, bar offerings, and bike collection. And I could go on and on.

And now the trend continues thanks to two shops who have mastered video marketing: 21st Avenue Bicycles and Well Tuned Fast (WTF) Bikes.
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The four roles of bike shops: new PSU thesis breaks it down

Michael Andersen (News Editor) by on August 21st, 2015 at 11:29 am

The Outer Rim Bike Shop-1
Brandon Fite at the Outer Rim bike shop in Gateway.(Photos © J. Maus/BikePortland)

Bike shops matter. And like so many brick-and-mortar retailers across this country, many American bike shops have been failing.

How scared should we be about this? And if we’re scared, what’s to be done?

A newly minted Portland State University graduate and employee of the (perfectly healthy) Northwest Portland institution 21st Avenue Cycles is advancing that conversation with a senior thesis he published this year. In it, he proposes a typology (“four types of local bike shops”) and interviews five Portland bike shop professionals about the roles bike shops play and how they interact with a bike-friendly city.

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Velo Cult’s new displays bring U.S.-made products to the table

by on March 26th, 2015 at 3:43 pm

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(Photos courtesy Velo Cult Bike Shop and Tavern)

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Thieves break into Gladys Bikes on Alberta, steal two bikes

by on November 25th, 2014 at 6:58 pm

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Damage to Gladys Bikes’ front door.
(Photo: Leah Benson)

Bike shop owner Leah Benson is Portland’s latest bike theft victim.

Benson owns Gladys Bikes at 2905 NE Alberta Street. She shared the bad news earlier this evening: “I received a call in the wee hours of the morning telling me that someone had shattered our front door and broken into the shop.”

The thieves made off with two bikes and Benson is urging everyone to keep an eye out for a Giant Liv Alight city bike and a Bianchi Lupo drop bar road bike. We know how stolen bikes tend to turn up shortly after being stolen, so time is of the essence! (Scroll down for photos of the bikes.)

Shop break-ins are all too common in Portland. We’ve reported on several in the past few years. Between November 2011 and February 2012, a thief known as the “window pane bandit” hit four separate shops.
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EnSelle ‘The Road Bike Shop’ to close after 16 years in business

by on November 21st, 2014 at 2:05 pm

Veloshop Cyclocross Race at PIR

EnSelle, a bike shop that focuses exclusively on road bikes, will close its doors at the end of this year.

EnSelle was founded by Jask Liskear in 1998 and has built a strong niche as “the shop for connoisseurs of fine road bikes.” Liskear is a dealer for BMC and Land Shark bikes and his shop (located just off SW Macadam Blvd) is officially certified for repairs by Campagnolo and Shimano. In addition to the latest and greatest bikes, EnSelle is full of classic memorabilia of the sport he loves.

Liskear announced the big news via a customer email sent out today at noon: (more…)

Bike shop spreads the cyclocross gospel with ‘CX Curious’ workshops

Michael Andersen (News Editor) by on October 16th, 2014 at 1:37 pm

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The CX Curious crowd at Saturday’s Cross
Crusade opener at Alpenrose Dairy included
Noel Mickelberry, Kyla Yeoman, Lindsay Walker,
Katie Popoff, Kathy Lombardi, Claudia Martinez, Melia
Tichenor, Nate Semm, Julia Himmelstein and Allan Rudwick.
(Photos courtesy Gladys Bikes)

Gladys Bikes, the woman-centric bike shop on Northeast Alberta Street, keeps coming up with interesting new projects that prove how important great retailers are to a city’s bike infrastructure.

The latest we’ve caught wind of: A series of low-cost courses for people who identify as “‘cross curious.” As in cyclocross, of course.

“It was an idea that came from our advisory board – GAB, the Gladys Advisory Board,” Gladys Bikes owner Leah Benson said in an interview Thursday. “The more conversations we had, the more we realized a lot of people were interested but had never tried it.”

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Local bike shops as important as infrastructure?

by on September 26th, 2014 at 11:47 am

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Bike shops are a key piece of biking’s future. But are we selling them short?
(Photo by J. Maus/BikePortland)

Should advocates for bicycling consider retail bike shops as something more than just a place to hang out and buy stuff? What if we thought of them as being so imperative to the cycling revolution that we fought for them and promoted them with as much urgency and fervor as a major piece of new bike infrastructure?
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East of 82nd, NW Pro Gear fills the bike shop void

Michael Andersen (News Editor) by on September 12th, 2014 at 8:05 am

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NW Pro Gear sells both new and used bikes in Lents.
(Photos courtesy Dimitriy Kuzmich)

Last month, Southeast Portland’s bike shop desert got a little less dry. (more…)

Sunset Cycles in Bethany to close its doors at end of October

by on September 3rd, 2014 at 2:00 pm

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Roger Colwell in March 2012.
(Photo J. Maus/BikePortland)

A shop just over the west hills of Portland is set to close at the end of October.

Sunset Cycles (15320 NW Central Drive) owner and founder Roger Colwell announced his retirement in a customer newsletter on Labor Day. Colwell opened the store in 2003 and expanded into a second store in Beaverton in 2011 (he closed that store a year later).

In a message posted to the shop blog yesterday, Colwell said owning the shop has been one of the most rewarding experiences of his life but now he’s looking forward to spending more time with his family and exploring Oregon’s backroads in his bike. “Ill miss the day-to-day interactions with customers who come in the store,” he wrote. “Seeing the look in the eyes of a new cyclist who rides off with a new bike is genuinely priceless.”
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