River City Bicycles launches “Low Pressure” mountain bike program for women
Learn skills on and off the bike in a supportive environment.
river city bicycles
Former pros Floyd Landis and David Zabriskie launch hemp oil product in Portland
Former teammates are back in business.
River City turns ‘Rubber to the Road’ ride guide into film series
From printed page, to web page, to film.
The Portland connection behind the limited edition ‘Sequoia Merz’ bike from Specialized
Local builder who once worked for Specialized gets re-hired for new model.
This ‘Spirit of ’77’ dream bike is awaiting a Trail Blazers player
A special Seven that pays homage to the Sprit of ’77.
Chris DiStefano hired for new marketing and public affairs position at River City Bicycles
Expect new initiatives and a stronger focus on advocacy going forward.
Portland’s latest biking surge seems real, local bike shops say
“I would say that this year it’s probably even stronger.”
Let’s thank River City Bicycles for 20 years of service
River City 20th Anniversary promo video narrated by owner Dave Guettler. What makes a great bike shop?
Rare, $20,000 Specialized-McLaren road bike sold at local shop
When we heard River City built one of these up for a local customer, we had to ask the shop’s General Manager Matt Karre a few questions.
The Friday Profile: Andrew Reed, River City’s ad man on a deadline (mostly SFW)
But about 20 times each year for the last decade, Andrew Reed has sat down with Adobe Illustrator to put together River City Bicycles’ black and white quarter-page ad for page 3 of Willamette Week.
Bike shop’s new ramp helps thwart assault
Ramp outside River City Bicycles.(Photo: Dave Guettler) About a week ago, River City Bicycles built a concrete quarter-pipe in their parking lot outside their store on SE Martin Luther King Blvd just north of the Morrison Bridge. Shop owner Dave Guettler installed the ramp so employees and customers could practice tricks and have a bit … Read more
River City Bicycles to open outlet store
This corner building at SE 6th and Belmont will soon be the River City Bicycles Outlet store. River City Bicycles has purchased a new, 5,000 square foot building that will soon become a new outlet store selling discounted bikes and clothing just a few blocks from their existing location. The River City Bicycles Outlet is … Read more
Comment of the Week: The role of socializing and culture