Velo Cult — a bike shop, bar and community gathering and event space in the Hollywood Neighborhood — will throw one final party this Saturday. Owner Sky Boyer has decided to close the brick-and-mortar space to focus his efforts online.
Boyer moved his business from San Diego to Portland in 2012 and quickly became a major cog in the local bike scene. Velo Cult has hosted all types of events and meetings and the shop changed the bike retail landscape locally and nationally. In 2013, Outside Magazine named Velo Cult one of the top 10 bike shops in America.
In the end, it appears the complexities of running a brick-and-mortar retail and e-commerce business, mixed with requirements for running a bar in a 10,000 square-foot space, proved too big of a challenge.