For an ever-growing grocery store chain, New Seasons Market is pretty responsive. Don’t see your favorite crackers? Chances are they’ll either start carrying them or tell you why they don’t or can’t.
The (mostly) Portland-based business even responds to bicycle-related requests. When I contacted them a few years ago about making sure their North Williams Store (situated adjacent to the best bike street in Portland) had great bike parking, they not only listened, they invited to help plan the racks. They even went for one of my crazier ideas: storage lockers for bicycling customers.
Now they’ve done it again. On Saturday, the New Seasons in Concordia (5320 NE 33rd) will host a bike fair aimed at raising awareness of just how easy (and popular!) it is to ride a bike to the grocery story. ‘Safe Routes to Groceries’ was the brainchild of retired Portland optometrist Armando “Jerry” Zelada. Zelada is a fixture in bike advocacy circles and is former chair of the State of Oregon Bicycle and Pedestrian Advisory Committee.
He approached the Concordia store’s community coordinator Tanya Leib with the idea of, “Teaching and inviting people to bike to the store as a way to be active and reduce use of automobiles because we know that half of the automobile trips are three miles or less.” And because, believe it or not, many people still assume it’s impossible to get your groceries home by bike.