New ad for women’s jeans raises the bar for marketing bike products

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We shared the news in this week’s Monday Roundup that Levi’s has just launched some new fits, including a line for women, of their Commuter brand jeans. The jeans are designed for bike transportation with high-rise waists, skinny legs and slightly reflective seams.

And befitting a clothing line that’s built for everyday riding, the video they launched today bursts through a dozen dull stereotypes about both biking and about marketing women’s bike products.

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Gearing up for the rainy season: wool, knickers, and other urban cycling essentials

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B. Spoke knickers in action
(Photo by B. Spoke Tailor)

Even with more sunny weather ahead of us in the forecast, it’s impossible to escape the impending reality of the rainy season. Cool, rainy mornings last week had us delving into the backs of our closets for pants, long sleeve shirts, even jackets. And of course, wool.

Last winter we sang the praises of wool as a winter riding fabric, for the chic utility rider as well as for the performance minded sporty cyclist.

It seems that the bike industry is starting to catch on.

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Local tailor makes custom clothes with bikes in mind

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M-Horton’s Cycling Skirt is
designed with high, deep pockets,
rugged fabric, and biking and
gardening friendly length and flare.
(Photo: M-Horton.com)

Here in Portland, we’re used to our top-notch selection of local framebuilding talent, but how about some locally-made, custom clothes to wear on your locally-made, custom bike? And no, we’re not talking about tight hipster-jeans, or roadie lycra and spandex.

Enter Emily Horton, who is putting the finishing touches on the patterns and designs for her bike-specific, custom clothing. Horton is proprietor of M-Horton Clothing Designs, a one-woman custom-clothing and sewing house.

Horton says that when she got started commuting by bike at the age of 26, she immediately felt her wardrobe was lacking.

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Product review: My Alibi ‘Bloomer’ shorts for women

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[Publisher’s note: This is the first product review by new contributor Ellee Thalheimer. Learn more about Ellee here.]

The women at Inverness, California based My Alibi cycling apparel are dedicated to ‘making sure you feel beautiful on your bike.’ After spending some time in their “Bloomers” cycling shorts, I’d have to say they’re achieving that goal.

Their bloomers are, in a word, sexy. These sleek, boy-cut chamois shorts (available in chocolate brown and pink) cup buns firmly but sensually like a 1940’s style-swim suit. They are meant to go under a skirt or any non-cycling clothing a woman may wish to wear while navigating on two wheels.

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Showers Pass unveils new “Portland” line at Interbike

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The “Portland” cap and jacket.
(Photos Jonathan Maus)

I may not be at Interbike (the big bike industry trade show going on right now in Las Vegas), but I’m still looking to share as much as I can from local companies who are at the show (read my story from last week for what other local professionals and companies are doing in Vegas).

On that note, I just heard from Ed Dalton, co-President of Portland-based Showers Pass.

Since he took over the company (it was originally founded in 1998 in Arcata, California) in 2005, Dalton has overseen a major revamp of the brand and the product line.

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