New ad for women’s jeans raises the bar for marketing bike products
The video launched today bursts through a dozen dull stereotypes.
clothing
Gearing up for the rainy season: wool, knickers, and other urban cycling essentials
B. Spoke knickers in action(Photo by B. Spoke Tailor) Even with more sunny weather ahead of us in the forecast, it’s impossible to escape the impending reality of the rainy season. Cool, rainy mornings last week had us delving into the backs of our closets for pants, long sleeve shirts, even jackets. And of course, … Read more
Local tailor makes custom clothes with bikes in mind
M-Horton’s Cycling Skirt is designed with high, deep pockets,rugged fabric, and biking and gardening friendly length and flare.(Photo: M-Horton.com) Here in Portland, we’re used to our top-notch selection of local framebuilding talent, but how about some locally-made, custom clothes to wear on your locally-made, custom bike? And no, we’re not talking about tight hipster-jeans, or … Read more
Product review: My Alibi ‘Bloomer’ shorts for women
[Publisher’s note: This is the first product review by new contributor Ellee Thalheimer. Learn more about Ellee here.] The women at Inverness, California based My Alibi cycling apparel are dedicated to ‘making sure you feel beautiful on your bike.’ After spending some time in their “Bloomers” cycling shorts, I’d have to say they’re achieving that … Read more
Showers Pass unveils new “Portland” line at Interbike
The “Portland” cap and jacket.(Photos © Jonathan Maus) I may not be at Interbike (the big bike industry trade show going on right now in Las Vegas), but I’m still looking to share as much as I can from local companies who are at the show (read my story from last week for what other … Read more