New ad for women’s jeans raises the bar for marketing bike products
The video launched today bursts through a dozen dull stereotypes.
Note: I'm currently on a family trip and not working normal hours. Email and message responses will be delayed and story and posting volumes here and on our social media accounts will not be at their usual levels until I return to Portland August 12th. Thanks for your patience and understanding. - Jonathan Maus, BikePortland Publisher and Editor
The video launched today bursts through a dozen dull stereotypes.
A local women’s bike fashion company is looking for 10 women to be part of its marketing campaign.
Goddard and his collaborators will set up a raised platform, put on a ‘killer list of cool tunes’ and invite anyone to strut their mechanical stuff.
Joe Bike Apparel on SE Hawthorne.(Photos © J. Maus/BikePortland) Southeast Portland’s Hawthorne Blvd is a destination for fashion lovers. Now it’s also home to Joe Bike Apparel, a new boutique devoted solely to stylish cycling. Joe Bike Apparel, which opened its doors at 3953 SE Hawthorne on March 19th, is the latest business foray by … Read more
This woman is sporting a MOVMODA Unisuit. – Slideshow below/gallery (Photos © J. Maus) To say urban biking has arrived on the radar of the bike industry is a major understatement. The products, the bikes, the magazines — urban biking has all the trappings of a bona fide segment segment of the industry. Another major … Read more
Are custom, personalized U-locks the next big thing in bike fashion here in Bike City, USA? After all, U-locks are pretty much ubiquitous on the urban biking scene and they’re not exactly easy to conceal. So, why not add some flair and make a fashion statement out of them? Seems reasonable to me. Check out … Read more