bike fashion

New ad for women’s jeans raises the bar for marketing bike products

Michael Andersen (Contributor) by on March 11th, 2015 at 4:14 pm

We shared the news in this week’s Monday Roundup that Levi’s has just launched some new fits, including a line for women, of their Commuter brand jeans. The jeans are designed for bike transportation with high-rise waists, skinny legs and slightly reflective seams.

And befitting a clothing line that’s built for everyday riding, the video they launched today bursts through a dozen dull stereotypes about both biking and about marketing women’s bike products.

[Read more…]

Local women’s bike fashion company launches ‘Dress to Ride’ project

Jonathan Maus (Publisher/Editor) by on December 6th, 2013 at 3:07 pm

Quick Study Clothing makes dresses
that are comfortable while bicycling.
(Photos: Shola Lawson)

Local fashion designer Caitlin McCall is the owner of Quick Study, a women’s apparel company that focuses bike-friendly dresses made in Portland. To help with the launch of her website next month she wants to interview and photograph 16 local women who, “fearlessly adapt their wardrobes to the demands of going by bike.”

‘Dress to Ride’ is the name of the project and all the women who participate in the interviews will be featured in a permanent photo gallery on (shot by photographer Shola Lawson) and will be used in McCall’s social media efforts.

This is the first we’ve heard of Quick Study and somehow we missed the profile on the company in the Portland Mercury’s Bike Issue back in May. Here’s more from Mercury fashion writer Marjorie Skinner:[Read more…]

Have a cool bike? Flaunt it at upcoming show

Michael Andersen (Contributor) by on October 14th, 2013 at 1:50 pm

Locked Up - at North Portland library-1-1

Show will spotlight amazing, everyday
bikes, like this one we saw parked at the
North Portland Library a few years ago.
(Photo © J. Maus/BikePortland)

A recently minted Portlander is matching the fun, informal vibe of a local fashion show with the sense of style that surrounds two-wheeled travel.

Not the style of the clothes the person riding the bike is wearing. The style of the bicycle itself.

“I don’t give a s— what you wear when you ride your bike,” said Jacob Goddard, 35, organizer of the inaugural Portland Bike Show. “I like the people who don’t wash their bike because they want to show off the dirt they got on it riding outside of Hood River.”

[Read more…]

New bike clothing boutique opens on SE Hawthorne Blvd.

Jonathan Maus (Publisher/Editor) by on March 27th, 2013 at 1:46 pm

Joe Bike Apparel-6

Joe Bike Apparel on SE Hawthorne.
(Photos © J. Maus/BikePortland)

Southeast Portland’s Hawthorne Blvd is a destination for fashion lovers. Now it’s also home to Joe Bike Apparel, a new boutique devoted solely to stylish cycling.

Joe Bike Apparel, which opened its doors at 3953 SE Hawthorne on March 19th, is the latest business foray by bicycling entrepreneur Joe Doebele. You might remember Doebele as the guy who created the Shuttlebug cargo bike back in 2010. That project helped establish the Joe Bike retail shop which used to be in the location where Joe Bike Apparel is now.

[Read more…]

Slideshow: Ready to Ride Fashion Show

Jonathan Maus (Publisher/Editor) by on September 22nd, 2010 at 4:45 pm

Ready to Ride Fashion Show-9

This woman is sporting a
MOVMODA Unisuit.
– Slideshow below/gallery
(Photos © J. Maus)

To say urban biking has arrived on the radar of the bike industry is a major understatement. The products, the bikes, the magazines — urban biking has all the trappings of a bona fide segment segment of the industry. Another major part of urban biking is fashion. In the past few years, the selection of stylish and functional clothes made for people that bike has skyrocketed. Also in the past few years, Momentum Magazine has made a name for themselves by organizing fashion shows (they brought one to Portland back in October of 2009).

The Ready to Ride fashion at Interbike this afternoon did not disappoint. Check out some of the fashions and the faces in the slideshow below:
[Read more…]

Custom u-locks; new bike fashion trend?

Jonathan Maus (Publisher/Editor) by on March 5th, 2010 at 11:05 am

Are custom, personalized U-locks the next big thing in bike fashion here in Bike City, USA? After all, U-locks are pretty much ubiquitous on the urban biking scene and they’re not exactly easy to conceal. So, why not add some flair and make a fashion statement out of them? Seems reasonable to me.

Check out these examples of the latest must-have bike fashion accessory seen on the streets of Portland… [Read more…]