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bike fashion

Buffered Bike Lane with a bike symbol and arrow pointing forward

New ad for women’s jeans raises the bar for marketing bike products

The video launched today bursts through a dozen dull stereotypes.

bike fashionclothingmarketingwomen

March 11, 2015

Michael Andersen (Contributor)

33 Comments


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Local women’s bike fashion company launches ‘Dress to Ride’ project

A local women’s bike fashion company is looking for 10 women to be part of its marketing campaign.

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December 6, 2013

Jonathan Maus (Publisher/Editor)

12 Comments


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Have a cool bike? Flaunt it at upcoming show

Goddard and his collaborators will set up a raised platform, put on a ‘killer list of cool tunes’ and invite anyone to strut their mechanical stuff.

bike fashion

October 14, 2013

Michael Andersen (Contributor)

11 Comments


New bike clothing boutique opens on SE Hawthorne Blvd.

Joe Bike Apparel on SE Hawthorne.(Photos © J. Maus/BikePortland) Southeast Portland’s Hawthorne Blvd is a destination for fashion lovers. Now it’s also home to Joe Bike Apparel, a new boutique devoted solely to stylish cycling. Joe Bike Apparel, which opened its doors at 3953 SE Hawthorne on March 19th, is the latest business foray by … Read more

bike fashionjoe doebele

March 27, 2013

Jonathan Maus (Publisher/Editor)

16 Comments


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Slideshow: Ready to Ride Fashion Show

This woman is sporting a MOVMODA Unisuit. – Slideshow below/gallery (Photos © J. Maus) To say urban biking has arrived on the radar of the bike industry is a major understatement. The products, the bikes, the magazines — urban biking has all the trappings of a bona fide segment segment of the industry. Another major … Read more

bike fashioninterbikeinterbike 2010

September 22, 2010

Jonathan Maus (Publisher/Editor)

23 Comments


Buffered Bike Lane with a bike symbol and arrow pointing forward

Custom u-locks; new bike fashion trend?

Are custom, personalized U-locks the next big thing in bike fashion here in Bike City, USA? After all, U-locks are pretty much ubiquitous on the urban biking scene and they’re not exactly easy to conceal. So, why not add some flair and make a fashion statement out of them? Seems reasonable to me. Check out … Read more

bike fashion

March 5, 2010

Jonathan Maus (Publisher/Editor)

8 Comments


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