New ad for women’s jeans raises the bar for marketing bike products
The video launched today bursts through a dozen dull stereotypes.
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6/20: Hello readers and friends. I am having my second (of two) total knee replacement surgeries today so I'll be out of commission for a bit while I recover. Please be patient while I get back to full health. I hope to be back to posting as soon as I can. I look forward to getting back out there. 🙏. - Jonathan Maus, BikePortland Publisher and Editor
The video launched today bursts through a dozen dull stereotypes.
A local women’s bike fashion company is looking for 10 women to be part of its marketing campaign.
Goddard and his collaborators will set up a raised platform, put on a ‘killer list of cool tunes’ and invite anyone to strut their mechanical stuff.
Joe Bike Apparel on SE Hawthorne.(Photos © J. Maus/BikePortland) Southeast Portland’s Hawthorne Blvd is a destination for fashion lovers. Now it’s also home to Joe Bike Apparel, a new boutique devoted solely to stylish cycling. Joe Bike Apparel, which opened its doors at 3953 SE Hawthorne on March 19th, is the latest business foray by … Read more
This woman is sporting a MOVMODA Unisuit. – Slideshow below/gallery (Photos © J. Maus) To say urban biking has arrived on the radar of the bike industry is a major understatement. The products, the bikes, the magazines — urban biking has all the trappings of a bona fide segment segment of the industry. Another major … Read more
Are custom, personalized U-locks the next big thing in bike fashion here in Bike City, USA? After all, U-locks are pretty much ubiquitous on the urban biking scene and they’re not exactly easy to conceal. So, why not add some flair and make a fashion statement out of them? Seems reasonable to me. Check out … Read more