New ad for women’s jeans raises the bar for marketing bike products
The video launched today bursts through a dozen dull stereotypes.
bike fashion
Local women’s bike fashion company launches ‘Dress to Ride’ project
A local women’s bike fashion company is looking for 10 women to be part of its marketing campaign.
Have a cool bike? Flaunt it at upcoming show
Goddard and his collaborators will set up a raised platform, put on a ‘killer list of cool tunes’ and invite anyone to strut their mechanical stuff.
New bike clothing boutique opens on SE Hawthorne Blvd.
Joe Bike Apparel on SE Hawthorne.(Photos © J. Maus/BikePortland) Southeast Portland’s Hawthorne Blvd is a destination for fashion lovers. Now it’s also home to Joe Bike Apparel, a new boutique devoted solely to stylish cycling. Joe Bike Apparel, which opened its doors at 3953 SE Hawthorne on March 19th, is the latest business foray by … Read more
Slideshow: Ready to Ride Fashion Show
This woman is sporting a MOVMODA Unisuit. – Slideshow below/gallery (Photos © J. Maus) To say urban biking has arrived on the radar of the bike industry is a major understatement. The products, the bikes, the magazines — urban biking has all the trappings of a bona fide segment segment of the industry. Another major … Read more
Custom u-locks; new bike fashion trend?
Are custom, personalized U-locks the next big thing in bike fashion here in Bike City, USA? After all, U-locks are pretty much ubiquitous on the urban biking scene and they’re not exactly easy to conceal. So, why not add some flair and make a fashion statement out of them? Seems reasonable to me. Check out … Read more
Comment of the Week: A 45-year bike commuter weighs in