Once upon a time, a bike-industry media consultant named Jonathan Maus observed that “blogs are changing the way people communicate on the web.”
That was 11 years ago, to be precise. And Jonathan’s feeling at the time — blogs are amazing, why doesn’t everyone and everything have one? — has basically come true; these days we just call most of them “Facebook pages.”
The media revolution between 2005 and today has changed a lot of other things, and one of them is biking. In the first episode of the rebooted BikePortland podcast, Jonathan, producer Lillian Karabaic and I talk about the modern bike media.