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Industry Ticker: Parts distributor Cyclone Bicycle Supply growing locally and nationally

Posted by on November 6th, 2015 at 12:32 pm

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Portland-based bicycle parts distributor Cyclone Bicycle Supply is experiencing a major growth spurt. The company just finalized the purchase of Action Bicycle USA, a distributor based in New Jersey. The acquisition will significantly expand Cyclone’s dealer network both in terms of volume and geographic coverage.

Cyclone currently has about 2,000 dealers with most of them west of the Rockies. Add that to the 1,000 dealers on the east coast they just took over as owners of Action Bicycle and Cyclone now has over 3,000 dealers nationwide.

In addition to growing their dealer network, Cyclone is also doubling their Portland warehouse space from 50,000 to 100,000 square feet and hiring new sales reps.

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Check out more about their growth in the company press release below:

Cyclone Bicycle Supply has announced the recent acquisition of Carlstadt, NJ based parts & accessories distributor, Action Bicycle USA. Beginning February 1, 2016 both locations will operate as Cyclone Bicycle Supply.

In operation since 1988, Action’s product development success and commitment to service make a perfect complement to West Coast based Cyclone’s ordering technologies and logistics network. Since opening its doors in 2003, Cyclone has grown steadily year on year, expanding its reach from the Pacific Northwest to the West Coast to Nationwide. The addition of Action’s dealer base, and its east coast distribution facility will solidify Cyclone’s coast to coast reach.

“Ralph Zotta and I met in early 2015 to discuss working together in a way that leveraged both of our strengths. At Cyclone we’ve been working hard to level the playing field for IBD’s with tools like our Cyclone Bike Shopper App, giving retailers the ability to virtually expand product selection without expanding in-store stock levels, creating a huge opportunity for the IBD retailer.Meanwhile, Action has created great in-house product lines with good value for their customers. We plan to expand both. All house brands will continue under Ralph’s guidance and you will see our ordering technologies and shipping options expand in the next year,” Erik Deeter – Cyclone CEO”

In 2016, retailers will see an immediate increase in delivery and service options – Cyclone will offer “same day” ordering/delivery to Portland and NYC/NJ metro area accounts, one and two-day ground shipping to the major metro areas of both East and West Coasts, as well as reduced ship times to Mid-West and Texas. Cyclone will expand selection at both warehouses to stock the core product that Cyclone is known for, as well as key product from the Action catalog.”

*Disclaimer: Cyclone Bicycle Supply is a current advertising partner of BikePortland but they had no influence on this post.

Get more industry news in the Industry Ticker archives.

— Jonathan Maus, (503) 706-8804 – jonathan@bikeportland.org

NOTE: We love your comments and work hard to ensure they are productive, considerate, and welcoming of all perspectives. Disagreements are encouraged, but only if done with tact and respect. If you see a mean or inappropriate comment, please contact us and we'll take a look at it right away. Also, if you comment frequently, please consider holding your thoughts so that others can step forward. Thank you — Jonathan

7 Comments
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    Dave November 6, 2015 at 4:11 pm

    I have a bike repair business–Cyclone is by far the best SRAM and Kool Stop source I could deal with.

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    Ted Timmons (Contributor) November 6, 2015 at 4:59 pm

    Correlating this with the new product review, which is from Cyclone: http://bikeportland.org/2015/11/06/product-review-turn-siri-into-your-mechanic-with-the-otto-tuning-system-167611

    Congrats to Cyclone! Happy they are supporting BikePortland and happy they are growing. It’s good news for all of us.

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    Guy Fawkes November 9, 2015 at 10:40 am

    LOL

    “*Disclaimer: Cyclone Bicycle Supply is a current advertising partner of BikePortland but they had no influence on this post.”

    That’s the unbiased reporting we all have come to cherish from BikePortland!

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      Jonathan Maus (Publisher/Editor) November 9, 2015 at 10:59 am

      I’m confused Guy. How is that disclaimer funny? And can you point out where you feel we’ve been biased in a way that is unfair or detrimental to the quality of our work in any way?

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    Guy Fawkes November 9, 2015 at 2:32 pm

    Bikeportland regularly favors advertisers in their content. I’ll give a few examples:

    1. Western Bike Works opens a new store in Tigard.
    2. Showers Pass introduce Cascade Collection.
    3. RiverCity Bicycles sells a $20k bicycle.

    One wonders how any of this is even “news” and, more importantly, why. There are loads of Portland companies in the tourism, racing, and tech (no, not hardware) fields that seemingly don’t merit mention despite being huge contributors to Portland’s economy and culture.

    That is why the disclaimer is funny. It’s complete BS – that press release was published because they are an advertiser.

    I suppose it’s fine to do that. Just don’t claim to be ” an independent…news source.” You can do better than republishing PR – Bikerumor.com are experts at that already.

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      Jonathan Maus (Publisher/Editor) November 9, 2015 at 2:59 pm

      Guy,

      I never said I’m not biased. But I am aware of my biases (most of them at least) and I try to not let them hurt the quality or integrity of bikeportland.

      On that note…let me clarify a few things you bring up in your comment:

      — I publish press releases and other news items about any company that is related to cycling and is based in or around Portland. I do this with a label of “Industry Ticker” so the reader understands this isn’t trying to be a reported news story. I do these posts to help inform the community about local companies and the cool stuff they make. I also do these posts to help promote the companies themselves because I believe having strong bike companies in Portland is crucial to our status as a cycling city (among other positive things they add!).

      Your assertion that I am somehow excluding some companies from this site is baseless. It just so happens that many of the companies who advertise with bikeportland also happen to have good working relationships with me and we keep in closer touch than other companies.

      If you know of some companies that have news to share, please remind them to email it to me and we’ll get it posted! maus.jonathan@gmail.com.

      Cheers and thanks for the feedback.

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    GuyOnMTB November 15, 2015 at 2:26 pm

    Will they also sell MTB gear?

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