If I owned a business on Williams I’d want to celebrate these potential customers too.
(Photo: J. Maus/BikePortland)

Imagine a business district that celebrates cycling and welcomes those who do it with open arms. That’s what we have on North Williams Avenue.
[Read more…]

Evan Ross, owner of Cycle Portland bike shop, tours, and rentals on SW 2nd Avenue.
(Photo: J. Maus/BikePortland)

Evan Ross is a serial cycling entrepreneur who understands the local bike scene and how to create a viable business around it. That intuition served him well when the idea of cheap bike rentals available in seconds from a mobile app was first pondered in Portland.

Ross founded his bike shop and tour business in 2008. That’s right around the time the City of Portland’s efforts to start a bike share program were heating up. Lucky for Ross he had a bit of time before any bike share system would hit the ground. Portland infamously stalled on the program several times before finally launching Biketown in 2016.

From the get-go, Ross knew it would impact his business. “I was scared; but I saw it coming and I had time to adapt my fleet,” he said during a chat with him outside his retail showroom on SW 2nd Avenue in Old Town yesterday. I’ve known Ross for years and can recall being a bit surprised when he didn’t share my enthusiasm for bike share. A dedicated bike advocate and former member of the City’s Bicycle Advisory Committee, Ross wasn’t as excited about the idea as other advocates I knew.

“I knew my rental numbers would go down. That was always the threat with Biketown,” he shared.

And Ross was right. His revenue did go down. But he didn’t let that stop him from turning it into a positive.

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(Photo: BiketownTours.com)

Earlier this week, Ross announced an official partnership with the City of Portland to lead “Biketown Tours”. “Using public bikeshare you’ll cruise the waterfront bike path, discover Portland’s past and present, and ease into city riding with our experienced guides in America’s bike capital,” reads the copy on his new BiketownTours.com website.

For Ross, the third time was indeed the charm. The tours come after two previous attempts to work with Biketown fizzled out. He first hoped to get the maintenance contract for the fleet, then he tried to position his shop as the official helmet and map supplier for Biketown users. Neither of those came to fruition, but Ross maintained a working relationship with bike share program staff. And he remained optimistic.

I asked Ross how he went from seeing Biketown as a threat, to embracing it as a partner. “I realized bike share companies are really good at supplying bikes, but not in curating routes and building a connection to the local community,” he said. “Then I had this epiphany when I realized I spend a lot of time maintaining my fleet, and if I can outsource the maintenance of the bikes, but still provide the tour, it would be a bit advantage to me. I’d save wear-and-tear on my bikes — and not have to store, fix, or buy them in the first place.”

And there were also philosophical reasons for the partnership. “I started my business to get more people riding bikes,” Ross said. “Biketown works toward that same goal, so it’s hard for me to be a hater.”

Biketown (which is operated by Motivate, Inc., a Lyft company) loves the tours because Cycle Portland’s guide staff acts as a concierge to their system. The guides helps riders with rental checkout (including how to push the buttons on the keypad so they respond), offer tips and advice on how to stay comfortable on the bike (saddle adjustment is key), and they educate new riders about safety and rules of the road.

The $20 tours last about an hour and depart from the plaza in front of Voodoo Donuts on SW 3rd Avenue and Burnside. Riders get a $5 discount on their Biketown rental when they sign up. Learn more at BiketownTours.com.

— Jonathan Maus: (503) 706-8804, @jonathan_maus on Twitter and jonathan@bikeportland.org

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Retrogression’s home page.

Portland has a new bike shop whose owners hope to be a part of the local fixed-gear and track riding scene.

Retrogression (2315 SE 11th Ave, just north of Division) is owned and operated by Dave Gattinella and Angie Beaulieu. Fixed-gear riders themselves, Gattinella and Beaulieu couldn’t find track-related parts and gear at local bike shops, so they started sourcing their own.

Retrogression started as an online-only shop in 2009 and opened a brick-and-mortar location in Massachusetts shortly thereafter (they are both from New England). They moved the business to San Diego a few years later; but quickly outgrew their space and went on the hunt to find a new location that would offer them a combination of warehouse (for the online business) and retail shop. [Read more…]

(Photo: A Better Cycle)

A neighborhood bike shop in the Hosford-Abernethy neighborhood will close its doors next month after over a decade in business. Owners of A Better Cycle announced their decision last week.
[Read more…]

WaveCel’s “collapsible cellular membrane” showed much better results in initial lab tests than traditional foam or MIPS.

A local company has played a major role in the development of a new helmet released today by Bontrager, a bicycle part and accessory brand owned by Trek Bicycle Corporation.

Bontrager says the WaveCel technology used in their new line of helmets, “disrupts 30 years of accepted safety standards.” The company says research proves WaveCel is up to 48X more effective than common expanded polystyrene (EPS) foam at preventing concussions caused while cycling. The “collapsible cellular material” was developed by Dr. Steve Madey, an orthopedic surgeon, and Dr. Michael Bottlang, a biomechanical engineer. Madey and Bottlang work for Apex Biomedical, a company with a laboratory in Clackamas and an office in downtown Portland. Their research was performed at the Legacy Research Institute in north Portland. Madey and Bottlang worked with Trek and Bontrager’s research and design teams for four years developing the material.[Read more…]

Chad Smeltzer of Smeltzer Bikes in Gresham has made a name for himself with off-road capable drop-bar bikes. He shared this photo of one of the bikes he has at NAHBS.
(Photo: Chad Smelzter)

Portland area bike businesses will have a strong presence at the annual North American Handmade Bicycle Show (NAHBS) that opened today at the Sacramento Convention Center.
[Read more…]

Block Bikes owner Ben Helgren is on the lookout for seven bikes after being hit by thieves on Sunday night (3/10).

In a post on his Facebook page, Helgren said the theft happened after the shop celebrated its sixth anniversary over the weekend. “As a small local business, our margins aren’t as big as some of the other shops and this certainly makes a dent right as the season is starting,” he wrote.

The thieves grabbed seven, yet-to-be assembled Marin bikes from the shop’s storage trailer. Here are the models and sizes: Marin Muirwoods size XXL in Red/Gold/Green fade; Fairfax SC1 sizes XL and L in Black; Marin Four Corners sizes M and XL in Black; Marin Stinson ST7 size Med in Light Blue/tan.

Keep in mind the bikes hadn’t been built up yet, so it’s hard to know exactly how they’ll look when built — and it’s possible they might be resold as-is or for parts.
[Read more…]

Ira Ryan (left), Jude Gerace, and Tony Pereira (note their shirts).
(Photos: Jonathan Maus/BikePortland)

On the 10th anniversary of her Sugar Wheel Works company, Portlander Jude Gerace has decided to move on. But the good news for Portland’s bike industry is that Sugar has been bought by Breadwinner Cycles.

Later today, Breadwinner owners Tony Pereira and Ira Ryan will announce their plans to welcome Sugar’s existing employees, tools, and inventory into their space on 2323 North Williams Avenue. Jude will stay on as an advisor for three months to help with the transition. [Read more…]

The Speedvagen Ready Made Disc OG. Built in Portland.
(Photos: The Vanilla Workshop)

Portland’s framebuilder scene has changed a lot since its heyday more than a decade ago. At one point it felt like a new builder would arrive on the scene every month. Builders were the toast of the town and were invited to display their creations everywhere from City Hall to City Club and even the Portland Airport.

The boom has passed and the number of local framebuilders has shrunk back to just a handful. The builders that remain are mostly the ones that seemed to have always been here. Sacha White is one of them.

White’s Vanilla Bicycles were some of the most coveted bicycles on the planet. “What Tiffany is to pearls, Sacha White is to bicycle frames,” was how he was introduced to a group of business leaders at an event in 2007. Now known as The Vanilla Workshop, a collaborative approach to business White launched in 2015, he and his team of bicycle artisans continue to set standards in the industry.

The Vanilla Workshop’s Richard Pool recently got in touch to share their latest “Ready Made” offering from the Speedvagen family. White stopped making only one-off, custom bikes long ago. Like other builders, he realized it’s impossible to scale-up and get more of your bikes on the road when you make everything by yourself with your own two hands. White found a niche doing small-batch builds. Vanilla’s Ready Made bikes are semi-custom. They start with a stock geometry and design and build a run of sizes. Customers can then choose a parts kit, paint and which braze-ons (attachment points for racks, pump, bottles, fenders) they’d like.

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Their latest Speedvagen Ready Made model is the Disc OG. Here’s more from the company:

“The Speedvagen Disc OG is presented without preciousness. There are no frills, the Disc OG is a dedicated hand crafted tool for road riding and racing. It’s a workhorse. Following our Speedvagen method of stripping away all that isn’t necessary we landed on a bike that is ready to rip and easy to work on, or upgrade later. The frame design uses our own Speedvagen tubing, signature seat mast, hour glass seat stays, head tube and race ready stock geometry, perfect for long days in the saddle or sprints to the line.”

The bike comes with a standard build kit that can be upgraded and customized to your wishes. The base price for a complete bike is $5995 and it takes $500 to reserve one. Wait time is just 2-3 months, a relative blink of the eye compared to the 3-4 year wait back in Vanilla’s custom days.

More details on their website.

— Jonathan Maus: (503) 706-8804, @jonathan_maus on Twitter and jonathan@bikeportland.org

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