(Photo © J. Maus/BikePortland)
These are boom times in the bike book publishing world. From big coffee-table books detailing the beauty of bike design, to guidebooks on where and how to ride and everything in between — the cycling renaissance in North America is being mirrored by an equally robust uptick in the amount of new books that document it.
Major publishing houses have noticed and they're certainly getting a piece of the action; but here in Portland, a growing number of authors are turning to small press and independent publishers.
And who's at the forefront of this fledgling revolution? None other than activist, businesswoman, writer, journalist and southeast Portland resident Elly Blue. Under her Taking the Lane Media banner, Elly is publishing, consulting on, distributing, marketing, and even writing bike books at a breakneck pace. After cutting her teeth on writing and bike journalism here on BikePortland back in the day, Elly found big success as a columnist for Grist.org. Since that gig ended, Elly has spent the last two years learning everything she can about the publishing business (and she's also become something of an expert on how to win a Kickstarter campaign). (more...)