river city bicycles

Bike shop’s new ramp helps thwart assault

Avatar by on May 17th, 2011 at 10:04 am

Ramp outside River City Bicycles.
(Photo: Dave Guettler)

About a week ago, River City Bicycles built a concrete quarter-pipe in their parking lot outside their store on SE Martin Luther King Blvd just north of the Morrison Bridge. Shop owner Dave Guettler installed the ramp so employees and customers could practice tricks and have a bit of fun.

Guettler had no idea that it might help save a woman’s life.

According to Guettler, the ramp has become an instant hit with local skateboarders. “They were out there last night for several hours trying to nail a trick.” Then, around 6:00 pm (during shop hours), the skateboarders heard a woman screaming inside a car that was parked in the shop’s parking lot.
[Read more…]

River City Bicycles to open outlet store

Avatar by on January 18th, 2011 at 2:56 pm

This corner building at SE 6th and Belmont
will soon be the River City Bicycles Outlet store.

River City Bicycles has purchased a new, 5,000 square foot building that will soon become a new outlet store selling discounted bikes and clothing just a few blocks from their existing location. The River City Bicycles Outlet is set to open for business in the next few weeks at 534 SE Belmont (the southwest corner of 6th and Belmont).
[Read more…]

River City Bicycles’ David Guettler named Retailer of the Year

Avatar by on September 23rd, 2010 at 9:09 am

David Guettler showing off his
BRAINy Award at Cross Vegas
last night.
(Photo © J. Maus)

David Guettler, owner of River City Bicycles in Portland’s central eastside, was named Retailer of the Year by Bicycle Retailer and Industry News at an award ceremony last night following the first day of the Interbike trade show.

I bumped into an ecstatic Guettler at the Cross Vegas race shortly after the awards ceremony. Guettler has been in the bike industry for 31 years and says this is by far the biggest honor of his career. “I’m still floating from the awards ceremony… this is a big deal!” Guettler said being a part of the bike industry is such an honor because the bicycle is such a powerful force for good that can help solve so many of our world’s problems. “I think this is the most important industry in the world. To be selected by my peers… it’s just staggering.”[Read more…]

Popular local ride guidebook now on the Web

Avatar by on March 6th, 2009 at 2:35 pm

[Publisher’s note: This story was published yesterday on Page Two, but since it’s so darn beautiful outside right now, and because this is such a great resource, I thought it needed a bit more attention.]

Screenshot of RubbertotheRoad.com

River City Bicycles’ Rubber to the Road guidebooks have long been a popular way to learn about great rides in our region. Now the books have a useful, web-based complement at RubbertotheRoad.com.

The website has a ton of great rides listed, complete with turn-by-turn directions and an interactive GPS-powered map. Here’s more about it from the latest River City Bicycles newsletter:[Read more…]

River City Bicycles takes ad campaign to the airwaves

Avatar by on October 29th, 2008 at 10:34 am

“It’s fun putting together advertising directed at more of the general public. I just try to put myself in their place and think of a message that might crack through.
River City Bicycles owner Dave Guettler

If you watch local network television, you might be surprised to see a commercial for River City Bicycles. It’s not typical for a local bike shop to produce a TV ad, but River City’s Dave Guettler, is not a typical bike shop owner.

Guettler is known for his creative ad campaigns. Back in March, BikePortland contributor Carl Larson wrote that his ads go “beyond the ordinary”.[Read more…]

Portland bike shop gets “female-friendly” award

Avatar by on February 7th, 2008 at 3:49 pm

roof of River City Bike Shop

The roof of River City Bicycles.
(Photo © J. Maus)

Southeast Portland-based River City Bicycles has been named the most “female-friendly” bike shop in the country by Bicycle Retailer and Industry News (BRAIN).

The shop’s co-owner and head buyer Mark Ontiveros attributes the recognition to their long standing commitment to women’s products and a staff that includes four female managers and eight full-time employees (out of 45 total).[Read more…]