Chris DiStefano hired for new marketing and public affairs position at River City Bicycles
Expect new initiatives and a stronger focus on advocacy going forward.
river city bicycles
Portland’s latest biking surge seems real, local bike shops say
“I would say that this year it’s probably even stronger.”
Let’s thank River City Bicycles for 20 years of service
River City 20th Anniversary promo video narrated by owner Dave Guettler. What makes a great bike shop?
Rare, $20,000 Specialized-McLaren road bike sold at local shop
When we heard River City built one of these up for a local customer, we had to ask the shop’s General Manager Matt Karre a few questions.
The Friday Profile: Andrew Reed, River City’s ad man on a deadline
But about 20 times each year for the last decade, Andrew Reed has sat down with Adobe Illustrator to put together River City Bicycles’ black and white quarter-page ad for page 3 of Willamette Week.
Argonaut, Cielo toasted at River City Bicycles
Fine bicycles and fine wine at River City Bicycles last night.(Photos © J. Maus/BikePortland) Last night River City Bicycles hosted a launch event for a new bike brand and toasted the ongoing success of an old one. Attendees were treated to fine wine, cheese, and nice nibbles from the in-house kitchen at Chris King Precision … Read more
Bike shop’s new ramp helps thwart assault
Ramp outside River City Bicycles.(Photo: Dave Guettler) About a week ago, River City Bicycles built a concrete quarter-pipe in their parking lot outside their store on SE Martin Luther King Blvd just north of the Morrison Bridge. Shop owner Dave Guettler installed the ramp so employees and customers could practice tricks and have a bit … Read more
Inside the new River City Bicycles Outlet store
Open for business New logo and wooden sign.– Gallery –(Photos © J. Maus)
River City Bicycles to open outlet store
This corner building at SE 6th and Belmont will soon be the River City Bicycles Outlet store. River City Bicycles has purchased a new, 5,000 square foot building that will soon become a new outlet store selling discounted bikes and clothing just a few blocks from their existing location. The River City Bicycles Outlet is … Read more
River City Bicycles’ David Guettler named Retailer of the Year
David Guettler showing off his BRAINy Award at Cross Vegas last night.(Photo © J. Maus) David Guettler, owner of River City Bicycles in Portland’s central eastside, was named Retailer of the Year by Bicycle Retailer and Industry News at an award ceremony last night following the first day of the Interbike trade show. I bumped … Read more
Popular local ride guidebook now on the Web
[Publisher’s note: This story was published yesterday on Page Two, but since it’s so darn beautiful outside right now, and because this is such a great resource, I thought it needed a bit more attention.] Screenshot of RubbertotheRoad.com River City Bicycles’ Rubber to the Road guidebooks have long been a popular way to learn about … Read more
River City Bicycles takes ad campaign to the airwaves
“It’s fun putting together advertising directed at more of the general public. I just try to put myself in their place and think of a message that might crack through.River City Bicycles owner Dave Guettler If you watch local network television, you might be surprised to see a commercial for River City Bicycles. It’s not … Read more