David Guettler showing off his BRAINy Award at Cross Vegas last night.(Photo © J. Maus) David Guettler, owner of River City Bicycles in Portland’s central eastside, was named Retailer of the Year by Bicycle Retailer and Industry News at an award ceremony last night following the first day of the Interbike trade show. I bumped … Read more
[Publisher’s note: This story was published yesterday on Page Two, but since it’s so darn beautiful outside right now, and because this is such a great resource, I thought it needed a bit more attention.] Screenshot of RubbertotheRoad.com River City Bicycles’ Rubber to the Road guidebooks have long been a popular way to learn about … Read more
“It’s fun putting together advertising directed at more of the general public. I just try to put myself in their place and think of a message that might crack through.River City Bicycles owner Dave Guettler If you watch local network television, you might be surprised to see a commercial for River City Bicycles. It’s not … Read more
When regular unleaded hits $4.00 at this Shell station, someone will win a new bike.(Photo © J. Maus) As gas stations continue to raise their prices, River City Bicycles is asking Portlanders, “When are they going to hit $4.00 a gallon?”. If you think you can guess the exact date, the shop will hand over … Read more
The roof of River City Bicycles.(Photo © J. Maus) Southeast Portland-based River City Bicycles has been named the most “female-friendly” bike shop in the country by Bicycle Retailer and Industry News (BRAIN). The shop’s co-owner and head buyer Mark Ontiveros attributes the recognition to their long standing commitment to women’s products and a staff that … Read more