BRAINy Award at Cross Vegas
(Photo © J. Maus)
David Guettler, owner of River City Bicycles in Portland’s central eastside, was named Retailer of the Year by Bicycle Retailer and Industry News at an award ceremony last night following the first day of the Interbike trade show.
I bumped into an ecstatic Guettler at the Cross Vegas race shortly after the awards ceremony. Guettler has been in the bike industry for 31 years and says this is by far the biggest honor of his career. “I’m still floating from the awards ceremony… this is a big deal!” Guettler said being a part of the bike industry is such an honor because the bicycle is such a powerful force for good that can help solve so many of our world’s problems. “I think this is the most important industry in the world. To be selected by my peers… it’s just staggering.”
“I’m still floating from the awards ceremony… this is a big deal!”
— David Guettler
The award was presented by Bicycle Retailer and Industry News, the leading bike industry trade magazine that serves the over 4,400 bike shops in America. At Guettler’s request, his hero Eddy Merckx — whose jerseys hang in the rafters at River City — presented the award.
River City is consistently recognized as one of the top bike shops in the country. The shop is also know for its provocative ads and generous support of racing. The 15,000 square-foot shop has 60 employees (at its busiest time of year) and has been in business for 15 years.