floyd landis

Floyd Landis to open three ‘cycling-themed’ cannabis stores in Portland

Avatar by on September 17th, 2018 at 2:52 pm

Floyd Landis in Portland for the launch of his hemp oil pills in July 2017.
(Photo: Jonathan Maus/BikePortland)

Remember Floyd Landis? He’s the former professional road cyclist and Tour de France competitor who’s made a return to the public spotlight as the founder of a line of cannabis products.

Landis and his partner (and former teammate) David Zabriskie launched their Floyd’s of Leadville hemp oil pills in Portland last summer. Now they’re back in town with plans to open three retail stores that promise to be, “Portland’s first cycling-themed retail cannabis location.”

As the Willamette Week reported in June, Landis is re-branding three existing cannabis stores and transitioning them into the new “active-lifestyle” stores to be named Floyd’s Fine Cannabis.

Here’s more from a press statement:

“Floyd Landis is a former Tour de France winner and professional cyclist well-known for his work with the US Postal Service Cycling Team in the early 2000s. He was later sidelined by a number of difficulties including hip surgery at age 31. His subsequent discovery of cannabis for pain management led to him founding his non-psychoactive CBD products company Floyd’s of Leadville. He now is branching out into cannabis retail with Floyd’s Fine Cannabis… Floyd’s Fine Cannabis is about the integration of cannabis products into active lifestyles.”

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(Photo: Floyd’s of Leadville)

Also to come is a co-branded sock collaboration with Portland-based cycling and running lifestyle and apparel store The Athletic. We profiled The Athletic back in 2015 on the occasion of their first anniversary. In addition to selling the socks and other “active outdoor products that compliment [sic] cannabis,” the new Floyd’s Fine Cannabis stores will host regular bike rides and other events.

Grown Rogue Cycling Team.
(Photo: Grown Rogue Cycling Team/FB)

Lest you think this is Portland’s first direct commercial connection between cannabis and cycling, keep in mind that the Grown Rogue Cycling Team (links to Facebook) boasts 25 full time racers and has been competing in Oregon Bicycle Racing Association events all year. Grown Rogue is a “seed to sale” cannabis company based in Medford Oregon whose CEO and President Obie Strickler said in a 2017 press statement, “We believe our ethos and mantra at Grown Rogue fit well with the sport of cycling. Freedom, beauty, independence, healthy competition–the bicycle represents all these things.”

The grand opening party for Floyd’s Fine Cannabis will be held on September 30th at the NE Broadway location (801 NE Broadway).

For more on this topic, read Anne-Marije Rook’s article on CyclingTips.com, “Does cannabis belong in bike racing?”

— Jonathan Maus: (503) 706-8804, @jonathan_maus on Twitter and jonathan@bikeportland.org

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Former pros Floyd Landis and David Zabriskie launch hemp oil product in Portland

Avatar by on July 20th, 2017 at 10:55 am

Floyd Landis and Dave Zabriskie-4.jpg

David Zabriskie (left) and Floyd Landis.
(Photos J. Maus/BikePortland)

It takes moxie for someone whose name is closely associated with a controversial drug use to make his comeback drafting off a product derived from a controversial drug.

That was my thought when I heard former professional bike racer and Tour de France winner Floyd Landis would come to Portland to launch his new product, Floyd’s of Leadville CBD Hemp Oil. CBD, short for cannabidiol, is derived from the stalk and seed of cannabis (hemp) plants. It’s non-psychotropic so it won’t get you high, it’s categorized as a dietary supplement and it’s considered a more natural alternative to ibuprofen.

I can say Landis is no stranger to drug use and not even mention his positive urine sample that stripped him of that 2006 Tour de France crown — just four days after he celebrated it on the Champs-Élysées in Paris. That’s because he broke his hip during a training ride in 2003 and turned to opioids to escape the pain. Three years later, after achieving the biggest victory of his life only to be labeled a “doper” and ultimately thrown out of the sport he loved, Landis used the drugs to escape reality. He eventually switched to marijuana, a move that might have not only saved his life, but could help him create a new one.

Now 41, Landis is ready to re-enter the public eye as CEO of a company he founded last year in marijuana-friendly Colorado with former teammate and friend David Zabriskie.

Both of them spent a few days in Portland this week to launch the product at River City Bicycles (a well-known local shop whose owner, Dave Guettler, is a marijuana advocate).
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