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Builder Tony Pereira featured in credit union ad campaign

Still from TV ad featuring Tony Pereira.– Watch video below- Southeast Portland bike builder Tony Pereira of Pereira Cycles is featured in a television and billboard ad campaign for Northwest Community Credit Union. The ad features Tony working in his shop and some staged cyclocross action shots with Tony and his Team Beer teammates near … Read more


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Performance Bicycle signs lease on downtown store

Screenshot fromPerformanceBike.com. Peformance Bicycle, America’s largest chain of bike retail shops, will open their latest location in downtown Portland. According to the Portland Business Journal, Bitech Inc. (Performance’s corporate name) signed a lease for 20,000 square feet of retail space at 1736 SW Alder St. (the Biz Journal reported it incorrectly as SE Alder).


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Portland framebuilder recognized in ‘Original Six’ campaign

Sacha White of Vanilla Bicycles.(Photos © J. Maus) A new promotional campaign launched by North American Handmade Bicycle Show (NAHBS) founder Don Walker recognizes the “Original Six” group of frame builders that have exhibited every year since the show began in 2005. Among the Original Six is Southeast Portland-based builder Sacha White of Vanilla Bicycles. … Read more


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Chris King hires Jay Sycip, looks toward Cielo Cycles rebirth

Chris King’s marketing director Chris Distefano (L) and Jay Sycip at an event in Portland back in May.(Photos © J. Maus) Portland’s reputation as a hotbed for custom bike building has just taken another major leap forward with news breaking over the weekend that Chris King Precision Components has hired SyCip Designs co-founder and renowned … Read more