(Photo: Jeff Strange)
Sky Boyer's big bet that Portland's Hollywood neighborhood could support a 10,000-square-foot headquarters for bike culture is looking smarter every month.
In June, Outside Magazine named the shop Boyer owns, Velo Cult, one of the top 10 bike shops in the country. The joint "stands out as a beacon of cycling culture," the magazine wrote:
The shop is known just as much as a gathering place as for the product they sell, a reputation they have embraced with a stage for live bands (built from an old drawbridge), a theater space with frequent cycling screenings, the de rigueur coffee roaster, plenty of picnic table seating, and an open invitation for all cyclists to come and hang.