When Portland made its first attempt at bike share in 2011, concerns about equity gave local leaders pause. So when the City rebooted the idea they made sure it would be accessible to as many Portlanders as possible; rich and poor.
Now the nonprofit Community Cycling Center will add to those efforts thanks to a $75,000 grant they just earned from the Better Bike Share Partnership, a collaboration between the City of Philadelphia, the Bicycle Coalition of Greater Philadelphia, People for Bikes, and the National Association of City Transportation Officials (NACTO). The program, “strives to increase the accessibility and use of bike share in underserved communities.” The CCC’s award is one of nine grants totaling $532,000 that were announced today.
The CCC’s grant funding will be put toward a grassroots outreach and education effort that will start when the BIKETOWN bikes hit the streets in mid-July. The marketing initiative will be aimed at Portlanders living on low incomes. “In addition to offering very low-cost memberships through workshops, they will also use community feedback to improve and guide the system through launch and its first year of implementation,” reads a press release about the grants.