The secret to Portland’s bike share success is in the science of behavior change
Thursday, August 25th, 2016
(Photos: J Maus/BikePortland)
This article is by Jessica Roberts, a principal at Alta Planning + Design and resident of north Portland. She previously wrote about a local bike racer and infrastructure on North Williams Avenue.
To the average Portlander, it must look like they just dropped from the sky overnight. Or perhaps like an exotic fungus that sprang up from the ground over a particularly rainy summer evening. I’m talking, of course, about one thousand bright orange Biketown bikes that have already – just one month into the program – become nothing short of cultural phenomenon.
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