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How Vision Zero became Portland’s top transportation priority

Posted by on March 1st, 2017 at 2:32 pm

Vision Zero Task Force meeting.jpg

With plan in hand, the Vision Zero Task Force is getting down to the business of implementation. And they’re not messing around. This photo is from their meeting in City Hall earlier this month.
(Photo: J. Maus/BikePortland)

Just three short years ago Portland’s commissioner-in-charge of transportation hadn’t even heard of Vision Zero. Now the traffic safety concept is the target of more attention from the Bureau of Transportation than any other issue. More than paving streets, more than responding to historic snowstorms, and more than patching potholes.

“Every death on our roadways is a failure of government, a failure of our community, and a failure we refuse to accept.”
— Leah Treat, PBOT Director in a speech to Portland City Club in 2014.

On February 16th, the City of Portland notched their Vision Zero efforts up yet another level. At the first meeting of their Vision Zero Task Force since the Vision Zero Action Plan was adopted in December, the 26 city staffers and community advocates turned their energy toward implementation. This high-powered and impressively diverse group from a range of agencies, bureaus, and community organizations is just the tip of the spear when it comes to Vision Zero in Portland.

In three years, Vision Zero has become a potent coordinating principle that has galvanized city staff from a number bureaus, focused PBOT’s energy toward specific policies, programs, and projects, and brought a host of activists and community leaders to the table for important conversations about how to improve daily life on our streets. How did this happen? I’ve noticed several factors that have played a significant role…

PBOT Director Leah Treat
The Vision Zero relay began before Leah Treat was even on Portland’s team. But she grabbed the baton on the first days of her job and hasn’t stopped running since.

The idea of Vision Zero originally came from Sweden and Portland transportation leaders didn’t start to hear about it until 2010. Since then it grew in popularity and in practice with local transportation advocacy groups like Oregon Walks and The Street Trust (formerly the Bicycle Transportation Alliance). Former Mayor Charlie Hales supported the idea of Vision Zero, but never embraced it as an organizational compass the way Treat has.

Treat made Vision Zero a priority from Day One. She told the KBOO Bike Show in 2014 that she talked up the idea that “one person being killed on our roads is too many” to her staff during her first week on the job. After saying she’d include Vision Zero in a PBOT action plan document, Treat told City Club in April 2014 in her first major speech as director that, “Every death on our roadways is a failure of government, a failure of our community, and a failure we refuse to accept.”

PBOT staff support
Policy language and plans can seem like empty promises to activists, but they’re often required precursors to action. With Treat’s commitment and other key PBOT staff — like Active Transportation and Safety Division Manager Margi Bradway and Policy, Planning and Projects Group Manager Art Pearce (both of whom were at the February 16th task force meeting) — lined up in support of the idea, the Portland City Council unanimously passed a Vision Zero resolution in 2015. That was followed by passage of the Action Plan a year later. The plan included a robust public and stakeholder committee process that wouldn’t have happened without strong support from then PBOT Commissioner Steve Novick and former Mayor Charlie Hales. The passage of the plan gave PBOT and the public an opportunity to educate City Council members about the importance of traffic safety and the Vision Zero approach. That support from Council is a major reason why Vision Zero has such a full head of steam today.


The Task Force

Notes taken by PBOT staff during February 16th Vision Zero Task Force meeting.

I’ve followed many stakeholder committees over the years. I’ve never seen one as eager to volunteer their evenings than the one behind the Vision Zero Action Plan. And I’ve never seen one that not only has remained intact after the plan they worked on was adopted by council, but now wants to meet even more frequently than PBOT originally envisioned in order to get all the work done.

PBOT Vision Zero Task Force meeting-4.jpg

Multnomah County Circuit Court Judge Steven Todd discussed enforcement with Black Parent Initiative Co-founder Charles McGee at their February 16th meeting.

The committee itself is admirably diverse in terms of gender, race, and organizational representation. It includes members from; a health insurance company, a trauma nurse, the co-founder of the Black Parent Initiative, a transportation researcher, a circuit court judge, police officers, a deputy with the Portland Fire Bureau, and others. At their recent meeting they discussed issues like automated enforcement, the city’s legislative agenda, how to make crash data more timely and accurate, and how an increase in uniformed officers looking for traffic safety violations might impact places where many people of color live and work.

A Tragic 2016
Despite Portland’s best efforts, traffic deaths skyrocketed in 2016. With 45 deaths — several of them being high-profile incidents that put PBOT under pressure thanks to activists and the local media — PBOT had a real-life crisis on their hands. The freshly passed Vision Zero Action Plan and the support of staff and elected officials who helped pass it, gave them the ability to respond with authority and credibility. The city’s response to the safety emergency on outer Division is a prime example of how this played out.

Geography matters
Another factor that explains Vision Zero’s rise in Portland is geography. It just so happens that the same part of our city that has been historically neglected by transportation investments is also the place that suffers the most negative consequences from unsafe streets. Even before Vision Zero became a household word in Portland, East Portland advocates had begun to turn the trend of disinvestment around. Once the Vision Zero safety lens was added to the equity lens, the argument for putting money into programs and projects east of 82nd that would save lives became even stronger.

A new transportation commissioner
Commissioner Dan Saltzman is the most senior member of Portland City Council. When he was named as commissioner-in-charge of PBOT by Mayor Ted Wheeler, we didn’t know what to expect. So far what we’ve seen is a rock-solid commitment to traffic safety that is another reason why Vision Zero has so much momentum right now.

On February 16th, Saltzman started the day by telling Metro’s Joint Policy Advisory Committee on Transportation (where he represents PBOT), that, “Division Street is not a high crash corridor. It’s a death corridor. We are losing too many people there.” Later that same day he addressed the Vision Zero Task Force meeting by telling members, “We are very concerned about increasing accidents in our city and we’ll be listening very carefully to your wisdom and advice.” And just today he again used the “death corridor” line in a story about PBOT’s emergency speed limit plans published by The Oregonian.

Taken together, all of these elements have combined to make Vision Zero a powerful political force and organizing principle in Portland.

Evidence of momentum is easy to find. At the recent Task Force meeting PBOT unveiled a list of 15 safety projects on high crash corridors that will break ground this year. Seven of those projects are called out in the Vision Zero Action Plan. And fresh off their success garnering $1 million for a safety project on outer Halsey last fall, last week PBOT shared their first major Vision Zero-specific budget ask: a $2.2 million request of the City’s General Fund that would be split up between eight projects from the Vision Zero Action Plan (we’ll share more details in a separate post). PBOT has many needs. They could asked for General Fund money to pay for other projects or programs. But the agency has a clear directive right now: Vision Zero is their top priority.

I hope they don’t prove me wrong.

— Jonathan Maus: (503) 706-8804, @jonathan_maus on Twitter and

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NOTE: We love your comments and work hard to ensure they are productive, considerate, and welcoming of all perspectives. Disagreements are encouraged, but only if done with tact and respect. If you see a mean or inappropriate comment, please contact us and we'll take a look at it right away. Also, if you comment frequently, please consider holding your thoughts so that others can step forward. Thank you — Jonathan

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    nuovorecord March 1, 2017 at 2:48 pm

    I gotta say…Commissioner Saltzman is impressing me so far. Keep up the good work!

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    Mark S March 1, 2017 at 3:33 pm

    To eliminate all deaths on roads, eliminate the roads.

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      9watts March 1, 2017 at 8:09 pm

      I think reducing and enforcing speed limits would be much quicker, cheaper, and more likely to lead to the outcomes we are talking about here.

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    Dan A March 1, 2017 at 3:39 pm

    To eliminate all silly comments, eliminate the internet.

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    David Hampsten March 1, 2017 at 8:01 pm

    Given how many deaths are in East Portland, it’s interesting how little representation East Portland has on this Vision Zero Task Force. Most of the projects that PBOT is now implementing on Division were funded before Leah Treat was hired.

    Eliminate silly policies and posturing – move PBOT out of the Portland Building and into East Portland, preferably at 122nd & Division.

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      turnips March 2, 2017 at 8:20 am

      Everybody’s moving out of the Portland Building this summer…

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      Lester Burnham March 2, 2017 at 10:29 am

      Naw, that’s too close to the homeless facility on 122nd and Glisan. City council would never want to be near that.

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    9watts March 1, 2017 at 8:15 pm

    This is all so inspiring, Jonathan.

    I hope this all comes to pass. I’m still curious to see how the automobile will be problematized by those taking a Vision Zero approach stateside. I was surprised to learn some of the passes the Swedes found themselves giving to cars and those piloting them, e.g., cell phones are a fact of life and people will use them while driving. And a 100% embrace of the auto-as-amenable-to-ever-more-sophisticatsed-safety-improvements.
    My approach to Vision Zero would go in a different, cheaper, more climate-cautious direction that fingers the auto as menace, and prioritize ways to move beyond our heavy reliance on it—and consequent predisposition to excuse, contain, repackage many of its societal costs.

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      Eric Leifsdad March 1, 2017 at 11:50 pm

      I wish they would focus on motorist compliance more than citation equity. To somebody outside of a car, a driver blowing the crosswalk is just as bad whether they’re rich or poor. If anything, the equity issue is how to hold wealthy drivers as accountable as anyone else (hint: actually stopping them uses their time, which is of similar value to everyone.)

      Am I the only person noticing a large number of missing front license plates since the speed cameras went in?

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      soren March 2, 2017 at 7:40 am

      swedish ad campaign:

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        9watts March 3, 2017 at 9:41 pm

        That was thoroughly delightful, soren. Thanks for the link. I wonder if Jonathan could be persuaded to interview the corresponding folks at PBOT about whether they’d consider something like this? And if not, why not?

        No more milquetoast.

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    Wells March 2, 2017 at 2:06 pm

    Before City Council I wished Vision Zero well with odds in their favor of learning something, some things from Portland, those which might work elsewhere as well.
    One thing: please do NOT give much regard for self-driving autonomous AV stuff, okay? It’s nonsense. Levels 1-2 yes, but NOT levels 3-5. It’s a ruse, a fraud, worsens traffic, a bid for energy provider status corporate level.

    =We’ll still suffer pedestrian and bicyclist fatalities, but we’ll live longer=

    We’ll live longer cycling 10x what most can now,
    to do more things remembered longer.
    Lived longer in that sense.

    =Impeachment by 2018, if not sooner=

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      paikiala March 2, 2017 at 2:47 pm

      Any data to support your dim view of AVs?
      Considering 90%+ of crashes can be attributed to human error, I don’t see how our economic system will prevent them from happening. The insurance premium to self drive will be rather steep in the future. The high end auto makers state AV introduction in the next couple years, so 30% use may be only 10 years away.

      Otherwise, only slowing everyone else down will be the least cost method to make significant reductions in fatal and serious injury crashes.

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      Paul March 2, 2017 at 3:06 pm

      Once we outlaw human driving and only allow automated vehicles, traffic accidents will fall to near zero. Eliminating human drivers is the only realistic way to achieve vision zero, and automated driving is the only realistic way to eliminate human driving (although I also support a dramatic decrease in the number of motor vehicles on the road).

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        Wells March 3, 2017 at 8:54 pm

        Paikiala and Paul, the normally attentive driver assessing road conditions is a basic safety feature which computers cannot replace, therefore cannot be safer, except in our pretentions and/or big business ill intentions. Levels 1 & 2 computer AV tech is fine – emergency brakes, speed limits. But levels 3-5 if they were feasible and practical – they’re neither – they’d induce more traffic as much as 1 Trillion VMT (100 million cars doing 10,000 miles annually). Techies should not be easily taken in by the automobile lobby hard sell. It’s as much nonsense as PRT (personal rapid transit) schemes and Elon Musk’s Hyperloop.

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          9watts March 3, 2017 at 9:39 pm

          Stick around. Say more.

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            Wells March 4, 2017 at 11:58 am

            “reducing and enforcing speed limits would be quicker, less expensive, and more likely to produce the outcomes we’re talking about here.”

            The 4 fundamental urban/suburban travel modes -cars/trucks, mass transit, walking and bicycling- must all function adequately or none may function ideally. Automobiles present a severe impediment to the other travel modes; surely a “constitutional inequity” and a travel monopoly that can’t function ideally due to excessive traffic.

            A safety feature AV offers that I tout is ‘enforced’ speed limits, that is, motorists may reach but not exceed posted speed limits; they may drive at slower speeds depending upon road conditions. Accelleration too can be controlled. EVs are generally safer than standard drivetrain vehicles. Moreover, an EV drivetrain is necessary for AV operation though again the auto lobby would have us believe otherwise. EVs are safer, incur fewer accidents, have a higher resell value, last years longer, and (the main objection) are replaced less frequently ($$), upsetting the ‘planned obsolescence’ manufacturers build into speedy performance cars.

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