Urban Tribe - Ride with your kids in front.

PDOT’s ‘I brake for people’ campaign off and running

Posted by on November 26th, 2007 at 4:12 pm

(Photo courtesy PDOT)

The City of Portland’s new “I brake for people” pedestrian safety campaign is off and running (or should I say walking).

The graphic and slogan can been seen around town on bus, MAX train, and bus bench ads. In addition are a series of 15 second sound bites running after traffic reports on five local AM/FM radio stations.

They’ve also begun distributing their “I brake for people” bumper stickers at events and at various locations through the City.

If you want your very own bumper sticker, call PDOT’s Traffic Safety and Neighborhood Livability hotline at (503) 823-SAFE (7233) or safe(at)pdxtrans(dot)org.

Sharon White of PDOT says, “Our goal is to get as many of these out in the community as possible,” and that they’ve already distributed the stickers to well over 2,000 to individuals, non-profits, community groups, businesses, and Neighborhood Associations.

White says the bus bench ads (like the one in the photo above) are located on or near SE 82nd Ave., which is currently the focus of a special transportation safety project.

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  • Todd B November 26, 2007 at 6:07 pm

    A nice photo location choice…with a large SUV hovering over the ad…kinda like being a ped in a crosswalk…hoping they will brake for me in time. 😉

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  • Hanmade November 27, 2007 at 11:28 am

    No silhouette of a person on a bike? What gives?

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    • taylor August 26, 2012 at 10:35 am

      because people on bikes are supposed to use the roads- so they should brake for people too…

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  • Robin November 27, 2007 at 12:00 pm

    Now all me need is a crosswalk sting at NW 14th and Johnson and I\’ll be so happy.

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  • bahueh November 28, 2007 at 4:17 pm

    its a pedestrian safety campaign…do you want to be traffic or do you want to be a pedestrian?
    I know, these little details and classifications get so confusing…
    bike don\’t belong in crosswalks…unless you\’re walking them.

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