Metro released a new video this morning that reveals why a different approach to traffic safety is so important.
Our regionally-elected planning organization is updating their Regional Transportation Safety Action Plan as part of their work on the 2018 Regional Transportation Plan. This morning a committee of elected leaders and policymakers gave Metro staff the go-ahead to move forward in setting a Vision Zero policy that reads: “By 2035 eliminate transportation related fatalities and serious injuries for all users of the region’s transportation system, with a 16% reduction by 2020 (as compared to the 2015 five year rolling average), and a 50% reduction by 2025.”
(The wonks among you will note that the 2014 RTP called for a fatal and serious crash reduction of 50 percent by 2030. The new timeline will put Metro’s policy in sync with the State of Oregon’s target adopted by the Oregon Transportation Commission last year via ODOT’s Transportation Safety Action Plan.)
Policy is one thing; but without smart communications and marketing it doesn’t matter nearly as much. And that’s where Metro’s new video comes in. It starts as a standard, boring, government agency PSA. I almost tuned it out, but I’m glad I watched it all the way through. Metro asks people in the video (watch it below the jump) three simple questions.