Results from the first study of Oregon’s Scenic Bikeways are in: The 12 carefully selected routes that showcase the best road riding in the state accounted for $12.4 million in economic activity in 2014.
The Economic Significance of Cycling on Oregon Scenic Bikeways, commissioned by Travel Oregon and Oregon State Parks and Recreation Department, was published earlier this month by Dean Runyan Associates. The study gathered data on overall usage of the bikeways as well as where money was spent and the bikeways’ impacts on job creation.
Scenic bikeways are the backbone of the State of Oregon’s strategic focus on bicycle tourism — an industry that pumps $400 million into our economy each year. The program was established by law in 2008 and the first scenic bikeway became official in 2009.