bike lights

Gimmick or godsend? My review of the NiteRider Sentinel with “Laser Lanes”

Jonathan Maus (Publisher/Editor) by on November 17th, 2015 at 1:59 pm


The light has two lasers that project a bike lane on the road alongside your bike.
(Photos © J. Maus/BikePortland)

A bike light that creates virtual bike lanes wherever you go? That’s the promise behind the NiteRider Sentinel 40, a rear light that comes with a special “laser lanes” mode that projects two bright lines on the ground around your bike.[Read more…]

Man that’s bright! Photos from ‘Be Safe, Been Seen’ event

Jonathan Maus (Publisher/Editor) by on November 10th, 2011 at 9:08 am

Mark Allyn (the “Master of Light”) and Jim Parsons (last year’s “Best-Lit Bike” award winner) show off their well-lit creations.

Last week, TriMet held their annual Be Seen, Be Safe event in Pioneer Square. The idea is to raise awareness about staying visible while walking and biking, introduce folks to hi-vis products, and inspire us to light up our bikes and our bodies.[Read more…]

Klingon stars in latest BTA bike light vid

Jonathan Maus (Publisher/Editor) by on February 28th, 2011 at 10:46 am

The Bicycle Transportation Alliance has just released their latest video in an ongoing campaign to raise awareness about bike light usage… and it’s the best one yet in my opinion. It features Master of Light Mark Allyn and Jim “K’Tesh” Parsons in all of his Klingon glory.

Tell Us About Your Bike Lights! from BICYCLE TRANSPORTATION ALLIANCE on Vimeo.

[Read more…]

Volunteers needed for first-ever Portland bike light count

Jonathan Maus (Publisher/Editor) by on February 22nd, 2011 at 2:23 pm

The faces of Get Lit

All lit up.
(Photo: Jeff Bernards)

In case you haven’t heard, the Bicycle Transportation Alliance (BTA) is working on a campaign to increase awareness of the need to use lights while biking. They debuted a hilarious video PSA a few weeks ago (and more are in the works) and now they’re teaming up with the City of Portland to do the first-ever bike light count.

The purpose of the count is to better understand what the current levels of bike light usage are, find out whether usage is going up or down, and so on. Here’s more from the BTA:[Read more…]

BTA Video: Wear pants? Use lights!

Jonathan Maus (Publisher/Editor) by on January 28th, 2011 at 9:15 am

Shot from BTA’s new video.
– Watch it below –

For most of us, there’s only one night a year where we’d even think about hopping on our bike without our pants on. The BTA has put out a new video that uses this idea to encourage the use of bike lights.

They unveiled a hilarious new video the other day titled, Strategies for Getting Around Without Bike Lights (or Pants). It features Portland Mercury editor Wm. Steven Humphrey trying to get through his day without pants on — which is just as silly as trying to get around town in dark without lights on your bike.
[Read more…]

BTA, Police Bureau launch latest incarnation of bike light education program

Jonathan Maus (Publisher/Editor) by on September 25th, 2008 at 12:32 pm

riding along with Officer Hoesly

A Portland police officer gives
out a free set of bike lights
back in August 2006.
(Photos J. Maus)

As part of their ongoing Eye to Eye campaign, the Bicycle Transportation Alliance (BTA) and the Traffic Division of the Portland Police Bureau have partnered up on an effort to increase awareness of using bike lights and being more visible while riding. Their efforts build on a history of bike light advocacy here in Portland that started over three years ago.

According to a press release issued this morning, the BTA will kick off the project tomorrow with an event at the “Seven Corners” intersection (SE Division, SE Ladd, and SE 20th). They’ll be serving “mocktails” (non-alcoholic beverages) and giving cyclists information about lights and visibility.

That event will be followed by a series of “targeted bike light education and enforcement actions” by the Police Bureau. The actions are slated to begin next week and the plan is for police officers to educate non-lit cyclists about light laws, pass out safety information, and install free lights (thanks to an ODOT grant) when necessary.[Read more…]