Posted by Jonathan Maus (Publisher/Editor) on January 28th, 2011 at 9:15 am
Shot from BTA’s new video.
– Watch it below –
For most of us, there’s only one night a year where we’d even think about hopping on our bike without our pants on. The BTA has put out a new video that uses this idea to encourage the use of bike lights.
They unveiled a hilarious new video the other day titled, Strategies for Getting Around Without Bike Lights (or Pants). It features Portland Mercury editor Wm. Steven Humphrey trying to get through his day without pants on — which is just as silly as trying to get around town in dark without lights on your bike.
Watch the video below and let us know what you think…
Word on the street is that this is just one of a series of similar PSA videos about bike lights the BTA is working on. Stay tuned for more.