BTA director Scott Bricker at the Eye toEye campaign launch in August. Mayor-elect Adamsand PDOT director Sue Keil look on.(Photos © J. Maus) The Bicycle Transportation Alliance (BTA) is calling their three-month “Eye to Eye” campaign a success after a ride-along with the Portland Police Bureau in search of unlit bike riders turned up nearly … Read more
A Portland police officer gives out a free set of bike lights back in August 2006.(Photos © J. Maus) As part of their ongoing Eye to Eye campaign, the Bicycle Transportation Alliance (BTA) and the Traffic Division of the Portland Police Bureau have partnered up on an effort to increase awareness of using bike lights … Read more
BTA leader Scott Bricker speaking at the Eye to Eye campaign launch in downtown Portland this morning.(Commissioner Adams and PDOT DirectorSue Keil in background.)Video below(Photos © J. Maus) With morning bike commuters streaming into downtown Portland, the BTA led a press conference this morning to launch their new Eye to Eye campaign. A free bell … Read more
A coalition of organizations in Portland, Eugene, and Springfield will launch the “Eye to Eye campaign” with a press conference and events tomorrow morning. Here’s a first look at the ad banner that will be appearing on TriMet buses and in print ads for the next few months:
“One of the key themes of the campaign is looking for other road users and being aware.”— BTA education coordinator Stephanie Noll “We need to see Eye to Eye—a lot is riding on it.” That’s the theme of a new, statewide safety campaign being organized by the Bicycle Transportation Alliance (BTA). Last week, the BTA … Read more
(Photo © J. Maus) The BTA is working to solidify plans for a new educational campaign focused not just on people who ride, but all users of the roadway. The campaign, dubbed Eye to Eye … a lot is riding on it, is still in the formational stages, but initial campaign materials describe it as, … Read more