BTA: Eye to Eye campaign a success

Eye campaign launch in August. Mayor-elect Adams
and PDOT director Sue Keil look on.
(Photos © J. Maus)
The Bicycle Transportation Alliance (BTA) is calling their three-month “Eye to Eye” campaign a success after a ride-along with the Portland Police Bureau in search of unlit bike riders turned up nearly empty.
One of the key goals of the campaign, which launched back in August, was to increase awareness for bike light usage. The BTA worked with the Police Bureau to re-instate a month-long, free bike light program (accompanied by warnings), that was followed up by citations given out to unlit riders.[Read more…]