Spotted on the 50s bikeway: Billboards, Portland-style
I drove a car on Sunday. (No shame here — I needed to get to Jantzen Beach and back before Game of Thrones.)
One of the things I noticed was the fact that when you’re on a freeway, advertising becomes a significantly larger part of your life.
In some ways, of course, spending one’s transportation time away from commercial messages is nice. But in other ways, advertising does actually give you useful information, such as the news that it’s berry season at a local fast-food chain or the fact that a certain car wash offers a monthly subscription for unlimited washes.