The woman who made Sunday Parkways a Portland institution is retiring from PBOT

Sampling her handiwork, Ginenthal would often bike the Sunday Parkways course, as she does here in 2009.
(Photos: J. Maus/BikePortland)

Portland Bureau of Transportation employee Linda Ginenthal is retiring after more than 23 years with the agency.

Throughout her career, Ginenthal has been a force of nature in promoting biking, walking, and livable streets. Among the many programs, projects and events she played a major (often leadership) role in were SmartTrips, Safe Routes to School, Portland’s push for a Platinum award, the 2016 Open Streets Summit, and of course, Sunday Parkways.

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Jobs of the Week: Lakeside, Stages, Community Cycling Center, Showers Pass

Buffered Bike Lane with a bike symbol and arrow pointing forward

If you want to break into the local bike industry — or you’re in need of a change, here are some excellent opportunities to consider.

And yes, Showers Pass is hiring! This Portland company is growing and it’s a great time to get your foot in their door.

Learn more about each new job listing via the links below…

–> Customer Service Representative – Stages Cycling

–> Retail Specialist – Community Cycling Center

–> E-Commerce Marketing Specialist – Showers Pass

–> Customer Service Representative – Showers Pass

–> Mechanic – Lakeside Bicycles

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Job: Mechanic – Lakeside Bicycles

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Job Title *
Mechanic

Company/Organization *
Lakeside Bicycles

Job Description *
Lakeside Bicycles is looking for a full-time Mechanic with at least 2 years of sales and shop service experience. The position requires a flexible person who is comfortable with menial tasks such as cleaning bikes and sorting equipment, as well as more demanding work building and servicing premium road and mountain bikes. The ideal candidate will spent most of the time in the service area but will also need to deal face-to-face with customers for sales and/or service.
If you are dependable, passionate about bicycles, have a sense of humor, friendly, driven and easy to work with, please send us your resume. Weekend work is required. Health benefits are available after a 90 day probationary period. A generous employee purchase program is available. Pay is commensurate with experience. Along with you resume, send a cover letter and three work references. Minorities and Women are strongly encouraged to apply.

How to Apply *
Send a cover letter, resume and three work references to amy@lakeside-bikes.com. Or drop by with your CV and meet our giant orange fuzz ball! No telephone calls please.

The Little Things: A bike lane on NW 14th has disappeared

PBOT has now added this sign to NW 14th before Glisan to warn people of the hazard.
(Photos: J. Maus/BikePortland)

The Little Things is a new column where we share (relatively) small problems — and little miracles — in our street network. Is there a little thing that makes your ride uncomfortable, annoying, inspiring, or exhilirating? Tell us about it and we’ll consider it for a future column.

The thing

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Job: E-Commerce Marketing Specialist – Showers Pass – FILLED

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Sorry, this job has been filled. Browse more great jobs here.

Job Title
E-Commerce Marketing Specialist

Company
Showers Pass

Job Description

Showers Pass, Portland-based apparel brand is growing. The right candidate for this position will have a passion for cycling, the outdoors, and analytical data while being an effective communicator. We are looking for a self-starter that can work as part of the team and manage projects independently – with critical thinking abilities and motivation to take initiative. This person will be responsible for the production, execution, and KPI reporting for all e-channel marketing efforts including email, SEO, social, web and loyalty programs. The Specialist supports the Marketing Director to implement campaigns and production in support of the brand, e-commerce channels, product, and audience strategy.

Duties of the E-commerce Marketing Specialist:

Responsible for implementation of online activities
Copywriting, Content Marketing
Create & execute email channel marketing efforts
Working with our outside partners for coordinated execution of the plan
Staying up to date on software or data trends
Keep current and being progressive with regards to online trends
Keeping website current and accurate
Drive marketing automation
Interpretation of analytical trends
Search Engine Optimization (SEO), PPC, CMS, Social Media, Email marketing.
QA all marketing efforts for accuracy, pricing, conversion/call to action and tracking

Requirements of the role:

Excellent copywriting and content marketing skills
Content design, development & deployment experience
Understanding of digital best practices and how to implement
Ability to critique and adapt E-Commerce strategy & tactics
Digital marketing experience with proven track record
In-depth understanding of content flow and web analytics software
Retargeting and PPC experience,
Experience with the development and execution of email marketing
Data Analysis & Analytics interpretation
Experience using Shopify, MailChimp, Adobe Photoshop, InDesign, Google Analytics and Amazon marketplace is a plus
Educated to degree level in Digital Marketing or any related field
Ability to manage multiple projects at once in a deadline-driven environment

Applicants must have 1-3 years of relevant experience. This position comes with full benefits after probationary period. Benefits include medical, vision and dental insurance, 401K and paid maternity/paternity leave.

How to Apply

THIS POSITION IS OPEN AS OF JAN. 19TH 2018. PLEASE APPLY BEFORE FEB. 16TH TO BE CONSIDERED.

Please send a brief cover letter and resume to careers @ showerspass . com

No phone calls, please.

Ovarian Psycos documentary is coming to Portland this Sunday

A documentary based on the East Los Angeles-based activist group known as the Ovarian Psycos will be shown in Portland this Sunday night as a benefit for the Community Cycling Center.

The “OVAS” as they’re often known — which stands for Overthrowing Vendidxs (vendidos, or sell-outs), Authority, and the State — began in 2010. They define their politics and activism as having, “feminist ideals with indigena understanding and an urban/hood mentality!” Using bicycles as a tool for power and organizing, the Ovas annual rides include the Black Mass (“Resistance on Two Wheels”), Clitoral Mass, protests against gentrification, and more. Beyond riding, they empower and inspire young womxn of color to become community leaders.

“We are connecting dots,” they write on their website, “becoming aware of community agencies, spaces and movimientos in an effort to solidify our local networks making everything and everyone more accessible for and to each other.”

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Walk or roll on Portland streets? You need more personal injury insurance protection

(Photo: J. Maus/BikePortland)

This post was written by Portland lawyer Cynthia Newton. She previously shared her concerns about commercial truck operators. Today’s post is about the insurance gap faced by bicycle users. It’s an issue we’ve covered previously here on BikePortland, but it’s so important we felt it was worth re-upping.

This is one of those things that’s not pleasant to think about, but important to know.

Bicycle riders and walkers who are involved in a collision with the driver of a motor vehicle often suffer serious injuries, requiring emergency medical care, surgery, hospitalization and short or long-term disability. Many Oregon drivers carry the minimal automobile insurance limits of $25,000. Serious injuries combined with this minimal amount of coverage combine to create a gap between the funds needed to pay medical expenses and to be fully compensated for lost income and non-economic damages. Put more simply: The injured’s damages exceed the at-fault driver’s insurance coverage.

As lawyers who work with bicycle riders, we see the consequences of this situation far too often.

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Oregon’s auto industry is booming: Is that a good thing?

Good news?

How can Oregon make progress in its fight against car abuse when cars represent one of the largest sectors of our state’s economy?

It feels good for Oregon bicycle advocates to talk about “bikenomics,” but the truth hurts: our state’s auto industry is a behemoth that casts a very long shadow. According to an article published Sunday in the Portland Tribune, there was $10.6 billion in new vehicle sales in 2016 (the latest year figures are available). That amounts to a whopping 17.9 percent of all retail sales statewide.

As the Trib story says, auto dealers are celebrating a “banner year” as they ready for their biggest moment — the annual Portland Auto Show held at the Oregon Convention Center this weekend.

Here’s more from the Trib piece:

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Northwest Trail Alliance: The trail ahead (Part 2)

A rider finds the groove on a trail in Gateway Green, a signature project for Northwest Trail Alliance. (Photos: J. Maus/BikePortland)

[This is the second part of a two-part post from Northwest Trail Alliance President Chris Rotvik. Don’t miss Part 1, a recap of 2017.]

Almost 30 years ago, Theo Patterson spoke up to make sure mountain bikes weren’t banned from Forest Park. To help, Patterson founded Portland United Mountain Pedalers, or PUMP. In 2009, PUMP became Northwest Trail Alliance, and we turn 30 this year. With our Big Three-Oh looming, let’s glance back and gaze forward.

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