Posted by Jonathan Maus (Publisher/Editor) on August 6th, 2009 at 11:11 am
BTA Advocacy Manager Michelle Poyourow says they want to hear what everyone — members or non-members — thinks about bike advocacy in Oregon and Southwest Washington. According to Poyourow, they’re specifically asking “non-bicyclists” and people who don’t consider themselves part of the “bike community” to take the survey. To sweeten the deal, they’ll give a $150 bike shop gift card to a randomly selected survey taker.
The survey asks a wide range questions — from perceptions of safety while riding to asking about what programs and issues the BTA should prioritize in its future advocacy efforts.
“We want to hear from BTA members and the public as we plan for bike advocacy and organizational growth in the future.”
— From the Bicycling and the BTA survey
The survey is also an attempt to gauge how the community feels about the job the BTA is doing in general. Survey takers are asked “In your opinion, what three words best describe the BTA as it is today?” and then “What three words best describe your ideal version of the BTA?”. The BTA also asks folks to rate, on a scale of 1-10 of whether they “strongly agree” or “strongly disagree” on how the BTA is doing on a variety of issues (for instance; “The BTA is very effective as an advocacy group.”)
One question asks to describe your “relationship to the BTA”. If someone selects “former member”, they’re asked to describe why they didn’t renew.
These types of questions will likely inform the BTA in their ongoing effort to re-envision their brand and better understand how they can be most effective as an advocacy organization. The BTA hasn’t done a survey on this scale since 2005 (which led to their Blueprint for Better Biking) and they have gone through a lot of internal changes in the past several months (stay tuned for an in-depth article about those changes).
Poyourow says the survey will be open until August 19th and that they’ve already gotten over 1,300 responses since it was launched one week ago. A brief report on the results is expected soon after the numbers are crunched.
The survey only takes a few minutes. Take it here.