Opening day at Rapha’s New York
City Cycle Club.
Rapha, the premium ‘performance roadwear’ brand from the U.K. whose North American headquarters have been in Portland since 2008, has set up a temporary retail space in New York City they describe as a combination of gallery, shop, and café. Serving as a ‘pop-up store’ — a trend popular among fashion retailers — Rapha’s ‘Cycle Club’ will be open for only three months.
The Bowery location (325 Bowery) officially opened on Saturday. Rapha communications staffer Jeremy Dunn says in addition to selling their entire line of cycling apparel, the ‘Cycle Club’ will also serve as a destination for bike lovers and an event space. “We are hoping that the space can evolve the idea of a shop into more of a club atmosphere,” says Dunn. (more…)