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The “No Ridiculous Car Trips” campaign from Sweden

Posted by on October 12th, 2010 at 1:15 pm

A creative bicycling promotion campaign in Malmo, Sweden is worth our attention. According to Copenhagenize, the campaign has been “a massive success” over the past several years.

It would be very exciting if we had a similar effort going on here in Portland. Check out the excellent video below to learn more about it…

No ridiculous car trips from Martin Lang on Vimeo.

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I really like 2 very innovative ideas shown in the video. #1 Railings to hang on to at traffic signals so you don’t have to put your foot down. (How about one of those at 33rd and Going?) #2 placing rain covers on seats to promote their campaign. Both simply brilliant!