(Photos © Russ Roca)
Portlander Jude Kirstein, who has spent two years making Epic Wheel Works a successful wheel building business, has decided to change the name of her company after finding out that Specialized Bicycle Components would enforce its trademark rights based on their use of the “Epic” brand.
Kirstein launched her wheel building business in 2009 out of a tiny, 64 square-foot shop in Southeast Portland. Despite a daunting economy and the niche focus of her business, her hard work was starting to pay off. Kirstein recently made her first hire and with a growing customer list, she has long outgrown her tiny space. In a big move for a small business, she plans to move into a new storefront in the coming weeks.