Company/Organization *
Velotech, Inc.

Job Description *
MARKETING & SALES: Promotional Email & Internal Communication Coordinator

The Promotional Email & Internal Communication Coordinator is an integral, mission-critical member of the Customer Retention team within the Velotech Marketing & Sales Department. This team member is responsible for the construction of promotional email campaigns for all Velotech properties, updating and maintaining email subscriber lists, testing email campaigns to ensure they are ready for public consumption, assisting the Customer Retention Team in promotional email planning and organizing, and contributing to various, ongoing, Marketing & Sales Department projects. Finally, this team member will collaborate with the Human Resources department to construct the monthly company newsletter, Velotechnically.

In order to succeed in this position, the candidate will need to be a self-starter capable of operating efficiently under minimal supervision, and have a critical-eye for detail. S/he will be an excellent team player, have a working knowledge of basic HTML & CSS, familiarity with marketing newsletters, advanced communication skills, excellent time management while juggling multiple projects, and a passion for the outdoor industry. This position also requires someone with ample experience authoring informational content for publication and distribution within a fast-growing and dynamic organization.

Essential Job Duties

-Report Directly to the Customer Retention Manager while constantly refining a workflow that ensures error-free marketing content is delivered in a timely manner

-Use Mailchimp to author subject lines, construct, and send sales emails based on existing email templates

-Maintain and update email subscriber lists per website, per customer group utilizing Velotech Admin and Mailchimp

-Check to ensure that all marketing emails in the send queue are free of typographical errors, broken and/or missing links and are ready for public consumption the moment they land in subscriber inboxes

-Recommend and implement graphical and/or sales copy changes/additions as needed throughout the campaign creation process

-Schedule and send email campaigns in line with active sales and promotional windows–quadruple check through Velotech Admin that links work per individual campaign per site

-Learn the ins and outs of the Velotech Admin system while utilizing the latter to build email landing pages

-Work directly with the marketing team’s Sales Coordinator on select product sets, discount code links, and featured products as needed per email campaign

(Promotional Email & Internal Communication Coordinator-CONTINUED)

-Communicate weekly with the Marketing & Sales Department at large regarding upcoming sales and promotions

-Work Directly with the Brick & Mortar Events and Marketing Coordinator on local-customer emails and event promotion by way of newsletters

-Work directly with the marketing team’s Digital Strategist to track performance of individual campaigns

-Coordinate with Customer Retention Manager and Creative Services team members on new sales email templates

-Participate in promotional planning alongside the marketing and sales teams (customer retention, customer experience, and customer acquisition).

-Work directly with the Finance, Operations, Marketing, and Human Resources departments while authoring and owning Velotech’s monthly company newsletter, Velotechnically

-Coordinate with department heads and supervisors to mine newsletter content as needed from Velotech employees

-Contribute to marketing & sales department efforts as needed (social media posts, item descriptions, discount code building, analytic tracking)

We are an Equal Opportunity Employer. We provide equal employment opportunities to all employees and applicants for employment without regard to sex, race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, citizenship, pregnancy or veteran status, or any other status protected by applicable law.