Portland-based Axiom Event Productions has purchased four major local bike rides.
The company, which launched in 2013 when it earned the exclusive contract to manage the City of Portland’s Sunday Parkways events, is now in charge of putting on the Worst Day of the Year Ride, Petal Pedal, Tour de Lab, and the Portland Century. They’ll be operated by Events by Axiom, LLC.
Axiom purchased the events from their previous owner, Good Sport Promotion. Also in included in the sale is ORBike.com, a website that promotes cycling and events statewide. Good Sport’s owner Porter Childs has started a new business selling custom bike jerseys.
Axiom Event Productions is owned by Brad Nelson and Neal Armstrong. In addition to Sunday Parkways and these four new rides, their company has contracts with an impressive list of organizations including: Bridge Pedal, the Portland Marathon, Bike MS, Mississippi Street Fair, and others.
Armstrong is a former employee of the nonprofit Community Cycling Center. One of the first moves he made after acquiring Good Sports’ rides was to reestablish the organization as the beneficiary of the Worst Day of the Year Ride.
“Worst Day of the Year Ride is a personal favorite of mine from my time at the Community Cycling Center,” said Armstrong in a company statement. He plans to make family and community the focus of the 2018 ride on February 11th that will feature a half-price Family Ride option.
Correction: This post originally stated that Axiom Event Productions managed Filmed by Bike. That is no longer the case. Sorry for any confusion.
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