New ownership for Worst Day of the Year and other popular Portland rides

Worst Day of the Year Ride 2011-1

Start of 2011 Worst Day of the Year Ride.
(Photo: Jonathan Maus/BikePortland)

Portland-based Axiom Event Productions has purchased four major local bike rides.

The company, which launched in 2013 when it earned the exclusive contract to manage the City of Portland’s Sunday Parkways events, is now in charge of putting on the Worst Day of the Year Ride, Petal Pedal, Tour de Lab, and the Portland Century. They’ll be operated by Events by Axiom, LLC.

Axiom purchased the events from their previous owner, Good Sport Promotion. Also in included in the sale is ORBike.com, a website that promotes cycling and events statewide. Good Sport’s owner Porter Childs has started a new business selling custom bike jerseys.

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Sunday Parkways contract gives birth to new bike event production company

Buffered Bike Lane with a bike symbol and arrow pointing forward
Sunday Parkways North Portland-2

Two of the 870 Sunday Parkways volunteers in 2013.
(Photo by J. Maus/BikePortland)

There’s a new bike event promotion company in town: Axiom Event Productions. While their name isn’t familiar, you surely know about their biggest client so far — the City of Portland’s Sunday Parkways events.

Axiom was conceived last fall by a veteran of the local bike scene, Neal Armstrong. You might recall Armstrong for his work as event and volunteer manager at the non-profit Community Cycling Center that earned him the Skidmore Prize in 2007. After his stint at the CCC, Armstrong spent over four years with Good Sport Promotion, a well-known local company that puts on popular events like the Worst Day of the Year Ride, Tour de Lab, Portland Century, and others.

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