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Industry mag says “transportation bike” revolution is upon us

Posted by on July 8th, 2009 at 11:37 am

“Whether it’s a hip aesthetic or an environmental message, transportation bikes are making a lifestyle and cultural statement that will change the face of the industry.”

Bicycle Retailer and Industry News (BRAIN) has made it official: “transportation bikes” are taking the bike industry by storm.

In a story published on their website yesterday, the publication wrote that all the major players are ramping up their city bike offerings and that they are finally getting, “the acceptance and sales success that mountain bikes enjoyed in recent years.”

The article points to the new Globe brand recently launched by Specialized (it was formally just a part of their line, but it’s now a stand-alone brand) as just one of many signs that transportation bikes are hot.

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The story in BRAIN features quotes from bike shop owners saying that their business in high-end road and mountain bikes has plummeted but that, as one shop owner put it, “the commuter side of the business is swamped.”

BRAIN says that according to the Bicycle Product Suppliers Association, hybrid bike are up “an eye-catching 25 percent during the first quarter this year.”

The article also features a quote from Dean Mullin, one of four co-owners of Clever Cycles on SE Hawthorne Blvd. in Portland. Mullin (and others in the story) says women are the largest part of the transportation bike market, but that there’s still a gap in bikes that appeal to them.

Mullin’s shop was a pioneer in the U.S. when it opened back in early 2007. It was the first shop in the states to import Dutch “bakfiets” cargo bikes and they created a new market by offering transportation, utility, and family biking accessories that weren’t available anywhere else. Clever Cycles did so well their first year they had to close temporarily to re-stock several popular items.

In Portland, where biking is a means of transportation for more people than in any other U.S. city, this trend will continue to have an impact on our local economy. There are at least 45 bike shops in the metro area (and more being opened all the time) that are well-positioned to take advantage of this major shift toward city bikes.

Read the full article, Transportation Bikes Take Flight at Retail at BicycleRetailer.com.

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8 Comments
  • Dabby July 8, 2009 at 12:37 pm

    Nice.

    Does anyone have back issues of brain?

    I was told there is a big pic of me racing /or playing polo in Colorado, fall of 2007.

    Have never seen it?

    Anyone?

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  • Pfaff July 8, 2009 at 12:49 pm

    Yes I have it Dabby, and you look ridiculous. Trust me, you dont want to see it. Just kidding.

    “hybrid bikes are up an eye-catching 25 percent during the first quarter this year.”

    Eeeewwwwwwwwwwww. Gross.

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  • dan July 8, 2009 at 3:19 pm

    I know that Specialized/Globe is just responding to demand, but these bikes are over $1,000 at the mid/upper ends of the line. That’s a lot to pay for fenders and a chain guard…wouldn’t most people do just as well with a Craigslist MTB with $100 of aftermarket parts?

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  • WOBG July 8, 2009 at 4:53 pm

    @dan: Shush already, or you’ll spoil the buyers’ market for Craiglist MTBs.

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  • anon July 9, 2009 at 12:40 pm

    I bought a Trek Allant at Bike Gallery for $540. It comes iwth a rack and fenders…

    New bike = warranty = peace of mind.

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  • KWW July 10, 2009 at 12:44 am

    Is it just me or does ‘tranportation bike’ sound redundant?

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  • Tony Columbo July 12, 2009 at 9:16 am

    Wow a new bike with a warranty. Did they sell you a LA&H contract too? How about an extended warranty with paint protection? How about a lifetime chain contract? Tires for Life? You just can’t trust those bicycle salesmen.

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  • Sure July 15, 2009 at 10:53 am

    “transportation bicycles” is pretty redundant.

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