Bridge event to promote winter biking.
(Photo by PBOT)
Though those scurvy (and yeah, OK, pretty badass) vikings in Minneapolis might not understand the concept of biking in the winter actually being fun, a new city promotion is looking to spread the word to more Portlanders.
“The fresh air, the lack of congestion along Waterfront Park, the ability to consume eggnog without weight gain,” city transportation promoter Timo Forsberg explained in an email last week. “We want to encourage them to try it out.”
So the city is asking Portland bikers to use the hashtag #Resolve2Ride on Facebook, Twitter and Instagram to share their decision to pedal through the January weather. The city’s Active Transportation Division will then use the list of folks who do to pull four winners of a “Winter Cruise send-off package” or a $25 bike shop gift card.