Portland has a new bike fashion start-up: Gear
Posted by Jonathan Maus (Publisher/Editor) on December 22nd, 2009 at 11:29 am
A reader has sent word that Portland has a new fashion start-up focusing solely on bike-able threads. According to their still-under-construction website, Gear offers "functional, fashionable bicycle clothing" that is designed and manufactured right here in Portland.
Here are a few photos from their website:
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This stuff looks great (especially those shorts). According to our source, the company was started by Dylan Huerter, a former employee of the excellent and bike-centric Little Red Bike Cafe. Word has it that Gear gear will be in three local Bike Gallery stores by spring and they'll also be a part of the upcoming Oregon Bike Show slated for the Oregon Convention Center this April.
A local, bike-friendly clothing company (and by bike-friendly I mean stuff with a durable fabric, the right cut, pockets in the right places, and so on) is an exciting addition to our burgeoning bicycle industrial complex and we can't wait to learn more about this new company. Stay tuned.
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December 22nd, 2009 12:50
If I had the body like the guy in the shorts, I'd wear those clothes!
December 22nd, 2009 13:21
More female specific cycling gear already, please!
December 22nd, 2009 13:30
I loved this stuff back when it was called American Apparel, Dickie's, and Chrome!
December 22nd, 2009 13:45
The pictures remind me of Nau (http://www.nau.com/). The clothes are made locally though, which I like. Any word on if the fabric is going to be organic or relatively sustainable?
December 22nd, 2009 13:46
I was about to say the same thing, Daniel. The lines are very reminiscent of Nau's designs.
December 22nd, 2009 14:08
What makes those bike-specific shorts, exactly? Is there a chamois? Asymmetrical seam? Do they stretch, so I can drop behind the saddle on technical descents? Or do they just look good while I'm walking my brakeless fixie?
December 22nd, 2009 14:19
not much there. I think they jumped the gun on promoting the site before they are ready to go.
December 22nd, 2009 14:53
i heard the women's line is coming soon, kinda one garment at a time
December 22nd, 2009 16:20
Great. More shorts that cost $150.
December 22nd, 2009 17:11
Trousers; full length trousers please.
:)
December 22nd, 2009 18:07
Cool shorts! I am always excited to see new creative designs and local made goods. Can't wait to see them in person.
December 22nd, 2009 21:38
can I haz something that fits my non-hipster waist size?
December 23rd, 2009 12:36
Doesn't matter Jeff, nobody will see them when you are in your pickup with your MTB in the back.
December 23rd, 2009 13:29
If it doesn't have a reinforced butt and gusseted crotch I ain't buyin it.
December 23rd, 2009 14:30
So... they got shorts! AND? Hows about some seasonal correct wear. Could be bicycle friendly or not. Show me your brains on bicycling clothing.
December 23rd, 2009 18:18
I agree with #12, it would be nice to have things made that fit us people who do not have the bike racer tiny waist.
December 24th, 2009 00:00
Attention haters: consider for a moment the idea of a niche. And the possibility this might not be yours. Obviously this isn't a clothing company for everyone. There are plenty of hyper-niche companies to suit your larger waist or tech crotch specifications. It's not Gear's fault that you don't have what you want. That's all.
December 24th, 2009 11:40
timtim - the crotch/butt is reinforced, and gusseted.
david - the line is set to launch this Spring, so the shorts are our first garment and are seasonal for Spring/Summer riding. After Spring, it will be like any other line, we will have Fall/Winter specific garments. If you check the website, the Local Pro short is constructed of a spandex/lycra blend for weather resistance and breathability.
thank you all for the feedback!
December 24th, 2009 11:52
I would like to see those shorts in a longer leg length, just over the knees, nicker/peddle pusher style to keep the knees warm in winter. NICE DESIGN with the lock pocket and extra wide belt loop.
SWEEEEET ! Just say NO to Lycra!!- Mr Bob
December 24th, 2009 15:32
i think they look nice. cost would be a deciding factor for me. i wear through the ass of all my shorts fast. what gives? too bony and slim maybe. so anything over 'x' dollars is out of the question. and as i'm sort of a cheapskate, that 'x' is pretty low, unless i know that the item i'm purchasing is going to last, otherwise i often opt for the cheaper alternative. also, my lock goes in the left pocket, never the right...
December 28th, 2009 07:43
Looks neat. Was interested in possibly buying something. Went to website... website is not really "operational" at this point. Perhaps this story is premature? (You only get one chance to make a first impression).
Safe Riding.
December 28th, 2009 09:03
Its just plain cool too see quality stuff made local and not over seas. To bad locally made stuff is really freakn expensive.
December 29th, 2009 14:02
the clothes were designed and produced at the Portland Garment Factory in southeast Portland. The production orders will be sourced otherwise, local nonetheless.